For our ADA-friendly site, please click here

Manager Brand Experience

Advertising/Marketing/Public Relations
Neiman Marcus


For over a century, Neiman Marcus Group has served the unique needs of our discerning customers by staying true to the principles of our founders:  to be the premier omni-channel retailer of luxury and fashion merchandise dedicated to providing superior service and a distinctive shopping experience in our stores and on our websites. Neiman Marcus Group is comprised of the Specialty Retail Stores division, which includes Neiman Marcus and Bergdorf Goodman, and our international brand,  Our portfolio of brands offers the finest luxury and fashion apparel, accessories, jewelry, beauty, and home décor. The Company operates more than 40 Neiman Marcus full-line stores in the most affluent markets across the United States, including U.S. gateway cities that draw an international clientele.  In addition, we operate 2 Bergdorf Goodman stores in landmark locations on Fifth Avenue in New York City. We also operate more than 20 Last Call by Neiman Marcus off-price stores that cater to a value oriented, yet fashion minded customer.  Our upscale eCommerce and direct-to-consumer division includes, and  Every day each of our 14,000 NMG associates works towards the goal of enabling our customer to shop any of our brands "anytime, anywhere, and on any device." Whether the merchandise we sell, the customer service we offer, or our investments in technology, everything we do is to enhance the customer experience across all channels and brands.

Summary Statement: The Brand Experience Manager is responsible for managing all branding and marketing activities at the store level including but not limited to event planning, community engagement, and social media, in order to develop and strengthen the overall Neiman Marcus Brand.

Responsibilities & Qualifications


Responsibilities & Duties

  • Develops detailed action plans for events applicable to stores and manages execution in partnership with Selling Managers, Group Managers, Corporate Special Events, Client Development, and Senior Store Leadership
  • Manages the scheduling, budgeting, internal and external communications, planning, execution, production, breakdown, wrap up, and reporting of each event
  • Identifies, develops, and manages deep community relationships with philanthropic organizations, social groups, and corporate partnership
  • Generates excitement around the NMG Brand by creating inviting and compelling activations and events; balances this with a commercial mindset to help events generate both short- and long-term ROIs with clear selling goals and appropriate Associate follow up
  • Plans seasonal events calendar across Market / Metro
  • Owns Brand Experience budget for store
  • Drives market (and / or home store) teams towards achieving overall store Client Development objectives and selling KPIs in collaboration with Client Development (includes gathering and formalizing best practices)
  • Owns and manages writing copy and production of all invitations, letters, social media, Sales Associate Emails, and evites for store events in support of the Client Development Manager
  • Owns Social Media initiatives and builds engaging and compelling Social Media campaigns
  • Leads the All Heart program in-store and coordinates community service projects for the store team in partnership with HR and other store teams as applicable
  • Manages store communications programs, as applicable (e.g. LYNX e-mail program)
  • Builds recommendations and strategies to develop loyalty initiatives
  • Provides insights on / supports Senior Regional Brand Experience Manager with strategic direction of loyalty programs
  • Collaborates cross-functionally with Merchants, Communications, Marketing, Creative, and brand partners          
  • Sets goals for team in alignment with overall Brand Experience and store strategies 
  • Owns and maximizes Assistant Brand Experience Manager’s performance and career development
  • Recruits, hires, trains, and develops team, as applicable


  • 4-7 years of relevant experience
  • 4-year degree preferred
  • History of building, leading, motivating, and coaching teams to achieve objectives
  • Advanced business acumen and analytical skills
  • Experience presenting at the executive level
  • Strong attention to detail
  • "Win together" mentality
  • Proficiency with social media
  • Experience with InDesign preferred 
  • Basic proficiency with MS Office Product Suite, specifically PowerPoint and Word
  • Certain roles may require standing, bending, climbing stairs, and lifting and carrying up to 10 pounds
  • Associates must be willing to work a flexible schedule based on business need, which will include evenings, weekends, and holidays 
  • Travel may be required 



Passion for People

  • Creates and maintains an environment of trust and collaboration by encouraging team members to share feedback and make recommendations for improvement
  • Resolves conflicts as soon as they arise, finding common ground and settling disputes fairly and with minimal disruption
  • Structures messages in a clear logical manner using the most appropriate communication medium 
  • Responsible for the performance and career development of direct reports
  • Actively recruits and hires quality talent to add to team, planning for and creating talent bench   
  • Trains and develops quality talent by supporting team members in identifying career development goals and opportunities for growth and exposure
  • Evaluates and calibrates performance fairly and provides feedback with consistent follow-up
  • Assures that rewards are tied to objectives and requirements
  • Promotes a positive environment of achievement, recognition, and celebration
  • Serves as a role model by establishing and adhering to high ethical standards
  • Leads team in appropriately enforcing policies and procedures, ensuring understanding from all Associates
  • Speaks with truth and candor, modeling how to challenge the status quo appropriately
  • Empowers and coaches team to take ownership of internal and external customer problems and resolve them quickly
  • Creates a gracious and welcoming environment for internal and external customers as well as other partners

Passion for Business

  • Stays informed of business drivers, industry trends, and competitors, applying knowledge to identify and pursue new opportunities
  • Establishes well-thought-out plans and manages execution of plans, anticipating and adjusting for risks and roadblocks
  • Tracks progress against departmental strategies to execute properly and successfully
  • Proactively shares information, best practices, and new ideas with team to improve business and performance
  • Demonstrates strong decision-making skills (e.g., problem definition, data analysis, hypothesis testing, asking for input)
  • Uses critical thinking skills to analyze problems and to recommend viable solutions
  • Personally champions change initiatives, explaining benefits and challenges of change to team and others impacted

Passion for Personal Growth

  • Continuously builds skills and knowledge through training, coaching, and career experiences
  • Demonstrates a working knowledge and appreciation of the NMG business and the fashion industry
  • Conveys energy and enthusiasm for NMG and personal work
  • Adapts personal approach in response to diverse situations and people
  • Responds to unexpected changes in work environment with creativity and resilience
  • Establishes and upholds high personal standards for individual work and environment
  • Maintains a customer-centric mentality versus a solely store-centric one


This job description is not designed to cover or contain a comprehensive listing of duties, responsibilities, or activities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Previous Job Searches

My Profile

Create and manage profiles for future opportunities.

Go to Profile

My Submissions

Track your opportunities.

My Submissions

Los Angeles and San Francisco Applicants: Neiman Marcus will consider for employment qualified applicants with criminal history as required by applicable law.
If you have a disability under the Americans with Disabilities Act or similar law, and you need assistance in accessing our Career Center or wish to discuss potential accommodations related to applying for employment at our Company, please contact
To listen to an audio clip of this information, click HERE.