Insight and Analysis, Analyst
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Overview:
This position will provide customer insight to the organization through analysis, research, modeling and data mining.
Responsibilities:
- Provide analytical support to the organization and its various groups in order to improve marketing efforts and decision making by leveraging data mining tools and analytical methodologies
- Assist in data modeling and analysis to determine key customer insights, drive business strategies, and maximize ROI
- Assist in advanced quantitative methods to perform market basket analysis, segment customers, and evaluate promotions for effectiveness and efficiency
- Use statistical tools and techniques to extract and analyze trends from the customer database warehouse
- Prepare and deliver presentations
- Experience in deep dive analysis and applying analytic techniques to customer/consumer behavior data to determine key customer insights, drive business strategies and maximize ROI
- Operationalize customer segmentation strategies and other business processes into production using SAS with combination of other analytics tools/languages
- Conduct multi-channel deep dive analysis for online and offline contexts using mobile phone/tablet/PC/offline browsing and purchase data
Requirements:
- 1-3 years experience in a business analytics role
- Experience using SQL and other query tools on large databases
- Knowledge of SAS required
- Knowledge of Hadoop, Tableau, and R preferred
- Bachelors degree in a quantitative discipline (Statistics, Applied Mathematics, etc) or sufficient on the job use of related skills. Masters degree is a plus.
- Strong quantitative skills
- Understanding of relational databases
- Strong presentation and communication skills
- Exceptional standards for quality and strong attention to detail
- Retail Experience is a plus