Loyalty Marketing Manager
🔍 Dallas, Texas
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Lead the strategic evolution of the Neiman Marcus InCircle program, driving towards a truly differentiated value proposition that drives member loyalty and creates incremental value across four Neiman Marcus Group banners (Neiman Marcus, Horchow, Last Call, and Bergdorf Goodman)
Key responsibilities:
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Deliver on InCircle program goals, including acquisition, development, and retention. Manage reporting and continuous improvement thereof.
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Develop and execute against InCircle marketing calendar; lead InCircle projects to ensure key milestones are met and project requirements are delivered on time
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Collaborate with Creative and Integrated Marketing teams to create compelling InCircle moments within broader NM campaigns and stand-alone InCircle marketing. Manage the creative request process for program asset needs. Assess effectiveness / P&L impact in partnership with Customer Insights, Media, and Finance teams
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Drive test agenda, including design, KPI definition, implementation, and measurement in partnership with Customer Insights and Finance organizations
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Align InCircle structure and benefits with customer insights/segmentation and relevant market research
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Monitor competitive and industry trends to serve as subject matter expert within the organization
Requirements:
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At least 3 years’ experience in loyalty marketing or related subject matter
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Retail oriented with a strong analytical ability
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Proficiency in Microsoft Office (MS Excel & PowerPoint)
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Strong project management skills
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Ability to multi-task, prioritize, and coordinate support functions
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Excellent communication and presentation skills
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College degree in Marketing or a related field