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Loyalty Marketing Manager

Advertising/Marketing/Public Relations
Thanks for your interest in the Loyalty Marketing Manager position. Unfortunately this position has been closed but you can search our 862 open jobs by clicking here.
Lead the strategic evolution of the Neiman Marcus InCircle program, driving towards a truly differentiated value proposition that drives member loyalty and creates incremental value across four Neiman Marcus Group banners (Neiman Marcus, Horchow, Last Call, and Bergdorf Goodman)
Key responsibilities:
  • Deliver on InCircle program goals, including acquisition, development, and retention.  Manage reporting and continuous improvement thereof.
  • Develop and execute against InCircle marketing calendar; lead InCircle projects to ensure key milestones are met and project requirements are delivered on time
  • Collaborate with Creative and Integrated Marketing teams to create compelling InCircle moments within broader NM campaigns and stand-alone InCircle marketing.  Manage the creative request process for program asset needs.  Assess effectiveness / P&L impact in partnership with Customer Insights, Media, and Finance teams
  • Drive test agenda, including design, KPI definition, implementation, and measurement in partnership with Customer Insights and Finance organizations
  • Align InCircle structure and benefits with customer insights/segmentation and relevant market research
  • Monitor competitive and industry trends to serve as subject matter expert within the organization
  • At least 3 years’ experience in loyalty marketing or related subject matter
  • Retail oriented with a strong analytical ability
  • Proficiency in Microsoft Office (MS Excel & PowerPoint)
  • Strong project management skills
  • Ability to multi-task, prioritize, and coordinate support functions
  • Excellent communication and presentation skills
  • College degree in Marketing or a related field

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