Director, Omni-Channel Promotion Transformation

Responsibilities & Duties

• Promotion Strategy
  • Drive short and long-term promotions strategy at Neiman Marcus stores, NeimanMarcus.com, and our digital styling program through:
    • Leading a promotions SWAT team of cross-functional leaders from marketing, digital, e-commerce, and customer experience.
    • Identifying customer, brand, inventory, and business priorities by collecting information and data from many sources across the organization.
    • Collaborating with Marketing Solutions to design and calendar public offers that directly address above priorities.
    • Augmenting the public promotions calendar by designing personalized offers that more efficiently serve specific customer cohorts.
• Promotion Operations
  • Support Marketing Solutions team in executing against promotional plan; ensure key milestones are met and requirements are delivered on time.
  • Quantify promotions performance by:
    • Forecasting promotions revenue.
    • Tracking projected and realized revenues.
    • Analyzing efficacy of promotion features (product tiers, promotion duration, etc.).
  • Own promotional governance process:
    • Drive a decision/meeting cadence by collecting the right data from several cross-functional stakeholders.
    • Recommend data-driven promotional decisions.
    • Synthesize for senior leadership from both Merchandising and Customer orgs, who will make final decisions
• Promotions Transformation
  • Build framework to drive evolution from public to private and personalized promotions, maintaining sales lift while reduce promotional erosion
    • Role and target of personalized promos vs. private vs. public
    • Establish key inflection points in shift towards private and personalized offers, to ensure performance realization and ongoing alignment with merchants/ buy decisions
    • Mechanism types optimized for different promotional objectives 
  • Integrate thinking about role of markdowns in promotions to drive toward net effective discount optimization
    • Clear promotional clutter without negatively impacting business results
  • Lead the transformation of the Neiman Marcus promotions program by quickly upgrading functional capabilities through:
    • Partnering with Product Management to stand up tools and automate processes as necessary to deliver more efficient promo planning and execution.
    • Partnering with Product Management to build a mobile-first customer experience that puts the right offer in front of customers at the right time

Technical Qualifications

• 10+ years of relevant experience with complex promotion programs with deep understanding of promotional efficiency and impact.
• Intimate knowledge of retail merchandising and marketing functions
• Mastery of translating data into actionable insights
• Self-driven, innovative strategic thinker who is resourceful and can look beyond existing business and technology limitations.
• Ability to persuade, influence, and execute innovative methods and processes.
• Demonstrated leadership skills with an ability to motivate, influence, collaborate and work closely both in-function and across the organization.
• Highly developed communications skills (written / verbal) and interpersonal savvy.
• People management experience is a plus.
• Familiarity with agile operating models is a plus.