SEO Manager

We’re looking for an experienced and knowledgeable SEO manager to join our Digital Marketing/E-commerce team!  As SEO Manager, you will report to the SEO Director and be responsible for managing and implementing on-the-page and off-the-page SEO strategies. You’ll work closely with internal and external partners to implement best practices and strategic recommendations. This role will lead the natural search across Neiman Marcus and Horchow. The ideal candidate must have at least 3-5 years of hands-on SEO and eCommerce experience.

RESPONSIBILITIES:

• Lead the strategic direction of the SEO function by creating a roadmap and innovation agenda
• Partner with Product Management, UX, and SEO agencies on technical SEO plan development
• Research and analyze competitive SEO strategies
• Oversee the creation of weekly, monthly, quarterly and ad hoc reports
• Serve as SEO subject matter expert for content writers, digital product teams and technology teams
• Partner with Paid Media/SEM team to align paid and organic strategies
• Stay up to date on the latest developments in SEO and search engine algorithm changes
• Measure and track site ranking factors, keywords, internal and external links, and site content
• Review and audit owned sites to drive change that complies with best practices (including schema.org)
• Work closely with internal teams including Merchandising, Ecomm Operations and Product teams to develop processes ensuring SEO best practices are followed
• Partner with and manage relationships with external vendors

DESIRED SKILLS & EXPERIENCE:

• 3-5 years of SEO and eCommerce experience, either in-house or at an agency
• Excellent understanding of technical SEO requirements
• Excellent understanding of web analytics (Adobe Analytics and Google Analytics)
• Strong understanding of enterprise reporting tools (e.g. Tableau)
• Strong understanding of Ecommerce processes (product setup, inventory management, etc.)
• Deep understanding of search engine ranking criteria, including local ranking factors
• Experience working SEO tools – Webmaster Tools, Majestic, Moz, Ahrefs, Screaming Frog, Brightedge, Botify etc.
• Past-proven experience successfully managing and implementing SEO initiatives for enterprise websites
• Understanding of HTML, CSS, JavaScript and/or other rich media technologies (website architecture a plus)
• Ability to work with various types of data to develop and analyze trends and insights 
• Strong written and oral communication skills
• High-level proficiency with Microsoft Applications (Excel, Word, PowerPoint)
• Retail apparel E-commerce experience a plus
• Requires an Bachelor’s degree or equivalent experience