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Senior Manager, Marketing

📁
Advertising/Marketing/Public Relations
💼
Corporate

NEIMAN MARCUS GROUP


Neiman Marcus Group (NMG) has been the premier destination for luxury fashion and goods, superior service, and an elevated retail experience for more than a century. Today, 9,000 associates contribute to the success of NMG’s brands: Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. There are 38 full-line Neiman Marcus stores in cosmopolitan markets across the United States and a sophisticated digital platform that attracts shoppers worldwide. Bergdorf Goodman operates two stores in landmark locations on Fifth Avenue in New York City and BergdorfGoodman.com, catering to loyal luxury customers globally. NMG also owns five Last Call stores and Horchow.com, an e-commerce site that offers premium furniture and home decor.

 

As an organization, NMG is on a transformational journey to become the preeminent luxury customer platform. NMG continues to deliver the best integrated customer experience and has evolved the business to succeed in the ever-changing retail landscape. NMG is a relationship business. What differentiates the organization from other luxury retailers are its unique assets: a strong store footprint, the most knowledgeable associates, an engaging online experience, solid brand partnerships, innovative digital and in-store experiences, the most loyal luxury customer base, and a strong balance sheet.

 

Our customers will always be at the center of everything NMG does. The company continues to reinvest in new technologies that enhance the customer experience. NMG meets customers where they are. NMG’s goal is to offer customers a seamless experience across its stores, online, and remote digital selling.

 

NMG’s priority is to develop a highly engaged and high-performing team where everyone belongs. The business attracts and retains best-in-class talent through unique offerings provided to associates in addition to standard employer benefits. These include an innovative way of working, associate discounts on merchandise, tuition reimbursement, associate hardship fund, and paid time off to volunteer, to name a few. 

 

As part of NMG’s Environmental, Social, Governance (ESG) work, the organization is focused on driving its core value of being “All Heart.” NMG is also assessing its current environmental and social impact while developing a three-year plan to lead the luxury industry in its commitment and transparency to environmental and social sustainability. NMG strives to become an employer of choice, driven by a culture of Belonging. A dedicated team focuses on this journey, directly impacting how NMG conducts business throughout the workforce, workplace, and marketplace dimensions.

 

NMG has incredibly passionate and committed corporate and store associates. NMG offers associates an environment where everyone feels welcomed, nurtured, and empowered. Our associates are the heart of NMG. As an organization, NMG leads with love – love for customers, love for associates, and love for brand partners.

The Senior Marketing Manager will lead the creation of co-branded strategy and the selling of Neiman Marcus (NM) omni-channel holistic marketing and co-op campaigns. This position serves as the leader in providing brand and internal partners with the right holistic brand strategy to help achieve their goals and grow their businesses at NM across multiple consumer touchpoints –including social media, digital campaigns, and print vehicles. The Senior Marketing Manager will leverage knowledge of traditional as well as digital and social marketing strategy combined with advanced communication skills and analytical abilities to implement new and existing business opportunities for their categories.

 The Senior Marketing Manager will use influencing and relationship-building skills to provide internal and external client service, campaign execution, invoicing, forecasting, and campaign reporting. This position must anticipate how decisions are made, persistently explore and uncover the business needs of NM’s key vendors and understand how NM editorial and advertising product offerings can grow NM vendor’s business as well as the categories they support. 

The Senior Marketing Manager will oversee multiple categories and a small team of marketing managers.  The role leads conversations daily with senior stakeholders and cross-functional teams. Requires strategic capabilities. Strong sphere of influence and exceptional collaboration and leadership skills are critical to the role.

 

Position Responsibilities

Marketing Support: Develop a strong rapport with internal and external teams through a detailed understanding of all facets within a project, clear and concise communication (written and verbal) and overall level of professionalism. Lead the marketing strategy for the categories by immersing yourself in the essential dynamics, priorities and drivers of the business.

Holistic Cross-functional Collaboration: Collaborate with Merchant partners and vendors to create imaginative seasonal marketing programs for the category that ladder up to NM‘s guiding principles to create synergistic and purposeful storytelling. Leverage data from various channel owners on category performance, sales, previous campaign results to create identify marketing tactics and know all marketing support for your categories for each season and share with key merchant contacts ahead of season live date.

Brand Business Owner: Oversee relationships with merchant and brand partners and develop a thorough understanding of their business challenges. Deliver and prioritize an outstanding customer experience. Deliver creative ways to improve relationships and grow NM co-op business. Improve clients' campaign performance and business growth. Have the ability to grasp, explain and sell all capabilities and relate those capabilities to clients’ needs

Campaign Execution: Oversee the management of all aspects of omni-channel co-op campaigns focusing on digital and social execution, co-op calendar management, reporting and co-op support. Oversee processes and timing related to digital and social co-op marketing campaigns.

Client Management: Develop strategic business plans and prepare and conduct pitches and omni-channel presentations to an executive-level audience. Negotiate agreements, language, and terms. Set and achieve quarterly sales goals.

Budget Management: Oversee marketing team in the management of vendors, and SOWs efficiently to stick to budget guidelines. Provide budget updates and monthly close numbers. Work with finance to track overall co-op goal progress and budget status.

Analytics & Reporting: Analyze data trends of NM co-op performance and measure the success of co-op marketing activities. Define benchmarks and implement systems for measuring success. Analyze campaign results by platform, Consumer Insights Research, and digital metrics to assess performance and generate future improvements. Incorporate this learning into future program development to continue to raise the bar for co-op marketing campaigns. Have the ability to understand and present co-op reporting and recaps to partners. 

Relationship/People Manager: Must be a natural leader who can collaboratively and effectively lead a team and serve as an advocate, coach and to help the day-to-day business run smoothly. Must have the ability to inspire the growth and development of your team – ability to manage up and down.  A proven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and results. Clearly demonstrates the ability to work in a dynamic environment through flexibility, resilience and a positive outlook. Seeks out and is receptive to feedback. Learns from and applies feedback by making suggested improvements and adjustments in work performance.  Is solutions-oriented, recommends solutions when problems arise, assists colleagues in problem solving, and seeks input from colleagues in problem resolution.

Who You Are

A Self Starter | A self-starter who has an entrepreneurial attitude combined with a strong business acumen.

Open and Collaborative | This role and team works very cross-functional across merchants, marketing, and brand partners. A team player is a must! 

Detail Oriented, Organized, and Able to Multi-Task | Marketing operates with lots of moving pieces. To be successful in this role, you must be super organized and able to juggle many hats. No detail is too small for you. 

Optimistic and Resilient | A can-do attitude ready to dig in and figure out how to work around problems and find creative solutions. 

Job Requirements:

5 or more years of Marketing or related business experience with a proven track record of success, retail/web experience a plus

Bachelor’s degree in Business, Marketing or equivalent

Strong communication, organizational and relationship building skills

Detail oriented with a strong analytical ability

Ability to multi-task, prioritize, and coordinate support functions across Marketing & Creative Department

Proficient in MS Excel & PowerPoint

Technical systems aptitude to learn select functionality for multiple database tools

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Los Angeles and San Francisco Applicants: Neiman Marcus will consider for employment qualified applicants with criminal history as required by applicable law.
If you have a disability under the Americans with Disabilities Act or similar law, and you need assistance in accessing our Career Center or wish to discuss potential accommodations related to applying for employment at our Company, please contact ApplicantSupport@NeimanMarcus.com.
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