Senior Manager, CRM Technical Program Management
Qualifications
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8+ years of experience in Program Management with a preferred focus on CRM & Marketing w/ technical focus
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Advanced understanding of Atlassian product suite with particular focus on Confluence & Jira
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Expert in program/project management best practices and stakeholder management
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Familiarity with Martech and CRM systems including transactional communications
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Familiarity with Customer Data Platform capabilities and use cases
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Experience owning the end-to-end orchestration of large and complex projects across technical and non-technical teams
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Experience delivering programmatic customer experiences via customer touch points ranging from triggered communication to site experiences via rule-based governance
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Experience developing and delivering test & learn roadmaps tied to customer engagement capabilities
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Experience with and understanding of various customer segmentation techniques and interpretation
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Experience with CRM function in retail including customer journey coordination and audience touch point management
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Understanding of OKR/KPI development in support of project prioritization and reporting results
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Familiarity with enterprise MarTech stacks including ESP platforms (Epsilon, Salesforce Marketing Cloud, etc)
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Strong leadership track record supporting teams with technical skill sets
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Deep understanding of CRM operations across marketing, site and in-store experience delivery
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Experience working with Product prioritization working models and best practices for delivering work via cross functional teams including analytics and engineering
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A passion for standards, process and documentation is a must