Senior Email Manager, Performance Marketing
The Senior Email Marketing Manager, Performance Marketing will report to the VP of Customer Acquisition and Growth developing Neiman Marcus Group initiatives, specifically related to lifecycle event triggers, promotional, and editorial marketing for Neiman Marcus in addition to end-to-end email program for Horchow. This role partners with multiple teams such as Analytics, Promotions, Mobile app development, Ecommerce, Product, Creative, Merchants, as well as our Email Service Providers and additional third-party vendors. This role is very strategic and requires agility in optimizing and testing into various aspects of the program to drive performance goals, while contributing to larger strategic initiatives for the business.
The primary focus of this role will be to optimize the email channel to drive incremental demand and build email marketing strategies and toolkit to support growth and engagement initiatives. Areas of focus for this role will include developing new and ongoing strategies that will improve performance of the programs as well as oversee, analyze, and optimize the campaigns. This involves building a robust A/B testing roadmap to drive channel performance and customer business goals. This role will work closely with the analytics team to monitor performance and build each test plan and measurement to continually gain actionable learnings.
Duties:
Manages and develops ongoing strategies to further scale lifecycle editorial email program with a focus on evolving customer migration behavior; Define new strategies, implement through a test and learn framework
Build tracking solutions and optimization frameworks that will allow the team to identify demand opportunities and implement them more quickly within the channel
Establish and apply innovative strategies and activations to grow mobile app user engagement
Collaborate with product and technical development teams to ensure the capabilities are in place to execute marketing strategies to grow mobile app into an effective channel
In partnership with pods, build robust A/B testing roadmap and oversee strategic testing plan across the team to support key initiatives of optimizing to drive incremental performance or customer goals
Partner with customer insights and analytics team to outline test and measurement plans to ensure each test outcome has actionable insights
Proactively, manage and identify new opportunities to drive demand through email campaigns
Manage editorial and demand driving email content and deployments, optimizing performance
Own Horchow online email program end to end and provide recommendations on how to improve
Provide reporting and measurement from testing and overall channel initiatives to provide insights on optimizing the content and customer experience within the channel
Support and work closely with team members to ensure content strategy aligns with customer journey strategies, business needs and channel performance
Collaborate effectively with Product, Creative, Ecommerce, Customer Insights and Analytics, and Email Service Provider or third-party vendor on new initiatives and optimization efforts
Lead and guide direct reports to drive executional excellence through strategic thought leadership and ongoing development
Job Requirements:
7-10 years’ experience in online marketing, email experience marketing
Previous management experience in leading, motivating and developing team members
Exceptional analytical ability with proven track record of data-driven success
Strong communication and organizational skills; extremely detail oriented
Highly proficient in MS Excel & PowerPoint
Self-starter, innovative with ability to work and lead in a fast-paced, dynamic environment
Bachelor’s degree in Marketing or a related field
Occasional ability to work outside normal business hours due to nature E-Commerce business