Senior Director, Performance Media

Senior Director, Performance Media

What You'll Do

• Responsible for our omnichannel customer strategy and related online/in-store business performance. 
• Manage the budget, lead media execution (including, Paid & Brand Media, Search, Performance and Social, Coop Activation & Display, and Affiliate), and partner with Brand Marketing, Site Merchandising, Customer Analytics, and Finance teams.
• Influence and lead our performance activation, digital profitability, marketing effectiveness, paid customer acquisition, migration and retention.
• Develop and support a team of 10 across our performance and brand media teams. 
• Reports to and collaborate with the Vice President of Marketing Strategy and Customer Analytics.
• Develop targeted, data-driven customer journeys across all performance channels to design integrated and elevated brand stories to drive customer behavior and increase revenue
• Lead Performance Media Channels for customer engagement and business impact
• Enhance brand value / equity and improve customer lifetime value across paid digital media touchpoints to meet goals
• Manage performance media strategy with a customer-centric lens, balancing organic and paid media effectiveness and driving channel activation and optimization
• Partner with senior leaders from Marketing Strategy and Customer Analytics on data-driven insights and collaborate across finance, merchandising, analytics, CRM, customer strategy, retail and brand marketing on strategy
• Provide feedback and coaching to Digital Marketing, Brand media, Affiliate and Paid Social teams, including communication, follow-up, and general performance management
• Manage the performance budget, including planning, forecasting, and optimization, across paid channels, agency investments, and non-working Marketing Technology
• Identify gaps, build capabilities, and design processes to support strategy and goals
• 10+ years of experience leading a customer-centric, digital marketing and E-commerce focused retail organization
• Design strategy while balancing day-to-day, hands-on execution
• Experience across the total media lifecycle including strategy, testing, analytic measurement, distribution and optimization
• Experience designing and delivering a customer and business strategy in a collaboration with others to achieve measurable success
• Experience using different methodologies to understand customers, solve complex business problems, analyze data, and summarize insights while collaborating with functional leaders to ensure success across teams and strategies
• Experience delivering presentations to executive leaders and sharing compelling ideas to teams
• Working knowledge of Media Mix Modeling (and Multi-Touch Attribution) solutions, ad platforms (Google Ad Words), MarTech ecosystem, data visualization solutions (Tableau) and site side analytic tools (Adobe)
• Success developing and leading teams and serving as a catalyst for action and change across projects large to small

Inclusive Benefits

• Medical, Dental, and Vision Benefits, including wellness and healthy lifestyle support, for associates, spouses, domestic partners, and children
• Flexible Spending Account for eligible medical and dependent (day care) expenses
• Disability Benefits, including Short-Term Disability providing income replacement up to 26 weeks
• 16 weeks Paid Parental Leave, 2 weeks of Paid Family Leave, and Adoption Support of $10,000
• Paid Time Off, including 6 paid holidays, unlimited vacation, 3 volunteer days, and 7 sick days per full year of service
• Retirement Savings Plan (401K) with NMG matching and $20,000 Term Life Insurance paid by NMG with additional voluntary coverage available
• NMG Associate’s Core Discount of 30% with multiple in-store opportunities for an additional 30% off across select brands
• NMG Matching Gift Program up to $2,000 to eligible non-profits, Hardship Assistance Grants up to $7,500 for Associates, and a volunteer opportunity hub through NMG’s All Heart Program
• Personal and Professional Development Opportunities with 16,000+ online learning opportunities, including NMG’s Fashion Your Future, LinkedIn Learning, MasterClass, BetterUp, Connected Leaders Academy, 9 Associate Community Networks, and additional personalized learning experiences