Retention Marketing Manager
Thanks for your interest in the Retention Marketing Manager position.
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Who we are looking for
- 5-7 years of experience in email marketing for an email agency or in house
- Experience with Responsys, Bluecore, Braze, Marketo, Hubspot, Urban Airship Cheetahmail and/or other Email and Mobile Marketing platforms
- Understanding of various mobile messaging marketing tactics and engineering needs to measure performance and tracking, including inbox messages, push notifications/SMS and mobile wallet
- Excellent organizational skills, attention to detail, ability to multitask, ability to manage deadline, and prioritize
- Experience with A/B test design and analysis
- Able to work with marketing technology, analytics and creative partners to develop assets for email and mobile marketing campaigns
- Strong desire and curiosity to learn, continuously improve and expand skills
- Passion for driving customer loyalty and the email and mobile marketing landscape, proactively monitoring competition and trends to bring new ideas to Bergdorf Goodman
- Exceptional proactive project management and organization skills, with a keen eye for detail
- Excellent communication and interpersonal skills
- Proven track record of developing audience segments, campaigns, and creative geared towards retention and LTV
- Strong analytical skills, understanding of tangible KPIs to meet goals and familiarity with Omniture and Tableau