Marketing Manager

The Marketing Manager will be responsible for initiating and managing marketing relationships with BG vendor partners, developing and pitching innovative ideas and executing on these strategies. The manager is expected to work collaboratively and cross-functionally, building strong relationships across the organization and with our external partners. A successful candidate will have excellent communication skills, is skilled in budget management, strong at ideating on new marketing concepts and experience negotiating deals with external partners.

The manager oversees advertising and marketing co-op programs across dedicated categories of business for our brand partners. This includes developing and executing Bergdorf Goodman’s magazine, mailers, digital co-op, and paid media. This position also works closely with brand partners and senior leaders on key marketing initiatives and is critical in driving brand relationships, marketing strategy and advertising revenue for Bergdorf Goodman.

 Job Duties

·         Communicate and drive annual coop goals via cross-channel marketing programs

·         Create action plans to achieve aggressive ad sales & co-op goals

·         Oversee all aspects of brand partner funded programs from inception to execution, such as creating proposals and co-op packages, confirming co-op, writing creative briefs, reviewing creative assets and recapping campaign performance

·         Day to day relationship management with internal and external stakeholders

·         Act as lead point person with brand partners for all paid marketing activities

·         Evaluate performance of current programs and recommend improvements for future iterations and opportunities

·         Ensure all campaign activity has clear objectives and success metrics, measuring impact and sharing results and learnings

·         Work with Director of Marketing to plan, budget and forecast co-op revenue

·         Work closely with Finance to plan and reconcile budgets and revenues.

·         Drive the creation of media kits and other selling support materials for merchants

Qualifications

5+ years in strategic partnerships with a luxury brand or digital media company; experience in both marketing activations and digital media preferred

·         Management experience.

·         Executive presence and experience presenting to senior leaders

·         Analytical skills (understand key metrics and develop action plans using that data)

·         Detail oriented, strong organizational and project management skills

·         Ability to multi-task in a fast-paced environment

·         Strong interpersonal and verbal/written communication and presentation skills

·         Innovative & collaborative problem solver

·         Solutions-oriented with a drive for results

Technical Qualifications

·         5 or more years of Marketing or related business experience with a proven track record of success, retail/web experience a plus

·         Detail oriented with the ability to prioritize, plan and organize. Must be comfortable operating in a fast-paced environment.

·         Strong interpersonal and verbal/written communication skills.

·         Self-starter, self-motivated and capable of building relationships across teams.

·         Excellent organizational, analytical and influencing skills. Ability to deliver results under pressure.

·         Bachelor’s degree in Business, Marketing or equivalent