Marketing Analyst, Beauty
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RESPONSIBILITIES
Marketing, Advertising, Direct Mail and Store Initiatives:
- Coordinates all Book, corporate event mailers, and online editorial concepts co-op and presentations
- Works closely with the creative team on proper pagination, Book layout and execution
- Collects all product comps and pertinent information for NM produced advertising vehicles
- Facilitates the mailer approval process from the Associate DMM, DMM to the GMM level
- Manages all elements of corporate events including bags, communication, and execution
- Coordinates with visual team to determine weekly features and key in-store merchandising programs
Financials:
- Manages and maintains a multi-million dollar budget in addition to all vendor co-op funding
- Completes and processes all vendor co-op and billing chargebacks
- Partners with Planning Manager to determine major corporate beauty event goals and creates by door goals
- Tracks each event daily and provides Assoc DMM, DMM, GMM, DOS & stores with accurate updates
- Determine the event bag budget for the year and quantities for each event
- Drive the event fees collection process with all vendors yearly and process all chargebacks seasonally
Communication:
- Delivers clear and concise information to the stores through major corporate fragrance & beauty event directives
- Division liaison for company regarding initiatives, stores, marketing, advertising, etc.
Beauty & Fragrance Floor Plans:
- Creates vendor communication and notifies each vendor and buying office of the floor location change and execution timeline
Beauty Initiatives:
- Drive fun to give item selection seasonally and ensure product is ordered and graphics are printed and correct
- Partner with buyers, Assoc DMM and DMM on new beauty initiatives and create proposals to be presented to senior executives
- Drive Love to Give product selection annually
- Participate and lead various task forces throughout the division
NMO Responsibilities:
- Attend all Beauty Cue brainstorm sessions and drive all product selection monthly
- Secure several GWP’s a month to use in beauty cue. Secure comps of samples and get shot together. Fill out all necessary paperwork for warehouse to prep together.
- Manage all editorial shoots from securing comps to providing inspiration and direction
- Prepare the quarterly editorial turn in that is presented to the creative team
- Secure vendor participation in all catalogs and determine their optimum selling weeks
- Work with the call center on optimum selling week schedule
- Provide online team with all depictions necessary to create theme shops on the website (Mother’s Day shop, Stocking Stuffer shop, etc)
- Identify editorial opportunities and work to secure comps and get these shot to use on the site and in emails
QUALIFICATIONS
- Strong professionalism, management, communication, customer service, and organization skills
- Flexible and able to perform in a fast paced, changing environment
- Strong knowledge of Microsoft Office
- Ability to learn new systems
- Process Management
- Strategic Agility and global thinker
- Have experience working within buying or store organizations and with multiple cross-functional groups
- Bachelor's Degree from a four-year college or university
To perform this job successfully, an individual must be able to perform each job duty satisfactorily. The requirements listed above are representative of the knowledge, skills and/or ability required.