Manager, Site Analytics
Neiman Marcus Group has an immediate opening for a Manager of Web Analytics role reporting to the Senior Manager of Site Analytics. This position supports the Analytics team in providing diagnostic insight into customer behavior to help guide decision making through data analysis and insights generation. These insights will be used in predicting outcomes, understanding complex data relationships and creating useful data driven-based assets with associated measurable ROI.
This position will support analytic needs across all Neiman Marcus Group ecommerce platforms
Key Performance Elements/Responsibilities:
- Responsible for web analytics analysis and reporting across all Neiman Marcus Group ecommerce platforms
- Perform actionable diagnostic analysis on customer attribute and online/offline behavior data to produce quality insights, drive business strategies and maximize organizational efficiencies
- Query, manipulate and transform data from multiple sources to produce a comprehensive view of customer behavior across all selling (online/offline) and marketing channels (digital/print)
- Develop analytically sound approaches to answering business questions while demonstrating resourcefulness in obtaining and cleansing data when comprehensive information is not available
- Partner with internal and external stakeholders to ensure that behavioral analytics and insights are embedded in decision making
- Concisely explain insights coming from complex data analyses through effective verbal/written communication and compelling data visualizations
- Create impactful visual representations of analytic insights and concise summaries of analytic methodologies that resonate with stakeholders
- Develop and/or implement various types of predictive models and segmentation strategies with a targeted result of increasing revenue and profitability
- Provide analytic support (code documentation, data transformations, algorithms, etc.) to IT to implement analytic insights and recommendations into automated business processes
- Participate in discussions with business partners to define business question and request
- Evangelize value of analytics and data across the organization
- Lead team of 3 FTE charted to improve the overall customer experience and deliver measurable, incremental revenue toward company goals from the collective efforts initiated, driven, or supported by the team
Serves as mentor for less experienced staff toward teaching sound analytic methodologies and approaches
Requirements:
Minimum Entry Education and Experience:
- Bachelor’s degree in a quantitative discipline (Statistics, Applied Mathematics, etc) or sufficient on the job use of related skills. Master’s degree is a plus.
- 2+ years of experience working in a Retail eCommerce environment focused on web analytics
- 2+ years of experience using web analytics tools such as Omniture, Google Analytics, or similar (Omniture preferred)
- Extensive experience analyzing customer attribute and behavioral (transaction, web browsing, marketing channel interaction) data
- Extensive Experience with Python or SQL required
- Experience with Tableau, Hadoop, Snowflake, Adobe Analytics is a plus
Knowledge/Skills/Abilities:
- Excellent attention to detail and quality of work.
- Good organizational skills to manage multiple work requests and projects. Ability to independently prioritize workload as well as effectively collaborate in a team environment.
- Ability to build strong working relationships with key partners and business leads.
- Solid business acumen with Retail industry knowledge a plus.