Manager, Promotion Analytics
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Overview:
The Manager, Promotion Analytics will be a key member of the Customer Insights and Analytics team and Customer pyramid at Neiman Marcus Group. This individual will support the promotions teams at both Neiman Marcus and Bergdorf Goodman brands by informing decisions with customer-level analytics.
This position will:
- Support the Promotion teams through reporting and deep dive analysis, specifically (but not limited to)
- Developing pilot programs, use case scenarios, and population sizing inputs
- Assess allocation of promotional spend across channels and customer segments to ensure optimum efficiency and inform marginal investment
- Assess relative effectiveness of various promotions (gift cards, markdowns, etc.)
- Develop and track promotional KPIs both ad-hoc and longitudinally
- Create dashboards that can translate data into self-service portals for partners across the organization.
- Partner with Data Science team and external promotions analysis partners to develop personalized offers and experiences, specifically:
- Leverage CLV and Segmentation/Clustering models to target customers based on product affinity, promotion propensity, and channel of shopping
- Forecast and measure performance
This position does not have direct reports.
Key Performance Elements/Responsibilities:
- Experience with developing and evolving customer segmentation frameworks that differentiate customers based on their shopping behaviors, preferences and motivations
- Versed in translating data into actionable insights that cand be used as guidance toward developing CRM tactics and campaigns that optimize customer retention and lifetime value
- Experience in deep dive analysis on customer attribute and online/offline behavior data to produce quality insights that drive business strategies and value
- Efficient analytical problem-solving skills with the ability to quickly scope and deliver on an analytical ask and to work iteratively to refine a solution as needed
- Development of dashboards and other self-service portals that meet business partner requirements
- Partner with internal and external stakeholders to ensure that behavioral analytics and insights are embedded in decision making
Requirements:
Knowledge/Skills/Abilities:
- Minimum of 3+ years of related experience in a data insights and analyses related role
- Experience using SQL (Snowflake) or Python to transform, manipulate and analyze customer attribute data (including transactions, web browsing, digital media/comms engagement) and turn into revenue driving insights
- Ability to manage multiple projects simultaneously and work autonomously with minimal supervision
- Experience with Tableau is a plus
- Bachelor’s degree in a quantitative discipline (Statistics, Applied Mathematics, etc) or sufficient on the job use of related skills.