Manager, NM Marketing Analytics

The Marketing Analytics team is looking for a smart & driven individual to grow our Bergdorf Goodman Marketing Analytics capabilities. This role will be responsible for delivering best-in-class analytics aimed at understanding the customer journey and conversion trends, as well as identify and exploit opportunities to better deploy marketing spend to drive growth and profit (ROAS optimization).

This role will support the Bergdorf Goodman organization through CAC/LTV and cohort-based acquisition/retention models and decision frameworks aimed at managing customer growth investment and economics. The position is a hands-on practitioner role as the Subject Matter Expert on Marketing analytics and will own the most complex and challenging analytics efforts. 

In addition, the Manager will actively partner across internal groups and business stakeholders on projects and uses analytics insights to deliver improved outcomes that help create an industry leading site experience.  The role will report into the Director, Marketing Analytics.

• Partner with VPs and directors of marketing to identify and exploit opportunities to better deploy marketing spend to drive growth and profit (ROAS optimization).
• Manage customer growth investment and economics through CAC/LTV and cohort-based acquisition/retention models and decision frameworks.
• Enhance measurement capabilities and standards such as multi-touch-attribution model and media mix modeling, as well as own measurement decisions across marketing.
• Develop and manage testing capabilities and processes with the marketing teams, taking responsibility for the testing roadmap, interpretation of results, analytic deep dives, and recommendations for action.
• Decide primary KPIs and frameworks for measurement, and partner with data science and engineering teams to productionalize data sources for marketing analytics and reporting consumption.
• Perform actionable diagnostic analysis on marketing performance to produce quality insights, drive business strategies and maximize organizational efficiencies
• Be the Subject Matter Expert, both technically and functionally, on marketing analytics and perform the most complex and challenging analytics efforts. Query, manipulate and transform data from multiple sources to produce a comprehensive view of customer behavior across all selling (online/offline) and marketing channels (digital/print)

Minimum Entry Education and Experience:

• 4-year Degree, preferably in a quantitative or technical subject such as in Marketing, Finance, Economics, Mathematics, Engineering, or Computer Science      
• 4+ years of experience working in working in marketing analytics or other related analytical capacities
• 4+ years of experience using web analytics tools such as Omniture, Google Analytics, or similar 1 years of experience working in web analytics using Adobe Analytics or in a highly analytics area.
• 4+ years of experience using any coding language (SQL, SAS, Python or R) to transform, manipulate and analyze data preferred
• Experience using data visualization tool (Tableau, PowerBI)
• Passion for excellence.  High energy, self-motivated, and results oriented
• Demonstrated strategic thinker and ability to bring innovation and leadership. 

Knowledge/Skills/Abilities:

• Strong organizational skills to manage multiple work requests and projects.
• Ability to effectively prioritize initiatives and collaborate across teams with ability to work under tight timelines and with quick turnarounds as needed.
• Demonstrated ability to build strong working relationships with Senior Executives, business leads, and key internal and external partners.
• High level of business acumen.   Retail industry knowledge a strong plus.
• Excellent verbal and written communication skills.  Ability to effectively present analytics data to Senior Executives and business users.