For our ADA-friendly site, please click here

Manager, Merchandising Web Analytics

📁
Advertising/Marketing/Public Relations
💼
Neiman Marcus
Share this Job
COMPANY OVERVIEW
For over a century, Neiman Marcus Group has served the unique needs of our discerning customers by staying true to the principles of our founders:  to be the premier omni-channel retailer of luxury and fashion merchandise dedicated to providing superior service and a distinctive shopping experience in our stores and on our websites. Neiman Marcus Group is comprised of the Specialty Retail Stores division, which includes Neiman Marcus and Bergdorf Goodman, and our international brand, mytheresa.com.  Our portfolio of brands offers the finest luxury and fashion apparel, accessories, jewelry, beauty, and home décor. The Company operates more than 40 Neiman Marcus full-line stores in the most affluent markets across the United States, including U.S. gateway cities that draw an international clientele.  In addition, we operate 2 Bergdorf Goodman stores in landmark locations on Fifth Avenue in New York City. We also operate more than 40 Last Call by Neiman Marcus off-price stores that cater to a value oriented, yet fashion minded customer.  Our upscale eCommerce and direct-to-consumer division includes NeimanMarcus.com, BergdorfGoodman.com Horchow.com, LastCall.com, and CUSP.com.  Every day each of our 15,000 NMG associates works towards the goal of enabling our customer to shop any of our brands "anytime, anywhere, and on any device." Whether the merchandise we sell, the customer service we offer, or our investments in technology, everything we do is to enhance the customer experience across all channels and brands.
 

Job Description:

The Manager of Merchandising Web Analytics will be responsible for delivering best-in-class web analytics aimed at understanding the customer journey and conversion trends, as well as proactively identifying optimization opportunities to champion for execution. This role will support the Neiman Marcus Category Team, partnering on inventory ownership plans by category connected to site behavior, customer, and external/competitive data sources.   The position is a hands-on practitioner role as the Subject Matter Expert on web analytics and will own the most complex and challenging analytics efforts.  In addition, the Manager will actively partner across internal groups and business stakeholders on projects and uses analytics insights to deliver improved outcomes that help create an industry leading site experience.  The Manager of Merchandising Web Analytics reports to the Group Manager of Web Analytics and dotted line to the Category Director to ensure alignment on priorities.

 

 

Responsibilities Include:

  • Deliver leading web analytics for Neiman Marcus ecommerce platforms and help deliver measurable, incremental revenue toward company goals
  • Be the Subject Matter Expert, both technically and functionally, on web analytics and perform the most complex and challenging analytics efforts
  • Lead the effort to improve overall analytics effectiveness including advanced segmentation and personalization for use on the site as well as in executive dashboards, alternative key performance metrics, funnel analysis, and function specific reports.  Ensure that the analysis includes actionable insights that are appropriately calibrated and communicated to different levels and groups with the organization.
  • Establish strong relationships with business stakeholders and executives and become a trusted advisor for analytics, business insights, site changes, and new initiatives and opportunities.  Deliver regular and effective updates to senior executives (VP/SVP/C level).  
  • Partner with other analytical teams, IT, and vendors to leverage various data sources in our new Enterprise Data Warehouse and deliver solutions that provide deep insights into customer behavior across the channels and touch points through which customers interact with Neiman Marcus.
  • Manage multiple initiatives, work streams, and priorities and ensure the team has clear direction in a constantly evolving environment.  Also manage expectations across brands and departments.
  • Participate in industry forums and leverage vendor relationships to bring leading industry knowledge and best practices in web analytics to Neiman Marcus.

Qualifications:


-4-year Degree, preferably in a quantitative or technical subject such as in Marketing, Finance, Economics, Mathematics, Engineering, or Computer Science       


-3+ years of experience working in web analytics using Adobe Analytics or in a highly analytics area. SQL/Python/R a plus


-Passion for excellence.  High energy, self-motivated, and results oriented

Demonstrated strategic thinker and ability to bring innovation and

leadership.  


-Strong organizational skills to manage multiple work requests and projects.  Ability to effectively prioritize initiatives and collaborate across teams with ability to work under tight timelines and with quick turnarounds as needed.


-Demonstrated ability to build strong working relationships with Senior Executives, business leads, and key internal and external partners.


-High level of business acumen.   Retail industry knowledge a strong plus.


-Excellent verbal and written communication skills.  Ability to effectively present analytics data to Senior Executives and business users.


-To perform this job successfully, an individual must be able to perform each job duty satisfactorily. The requirements listed above are representative of the knowledge, skills and/or ability required.

Previous Job Searches

My Profile

Create and manage profiles for future opportunities.

Go to Profile

My Submissions

Track your opportunities.

My Submissions

Similar Listings

Corporate

Dallas, Texas

📁 Advertising/Marketing/Public Relations

Neiman Marcus

Dallas, Texas

📁 Advertising/Marketing/Public Relations

Neiman Marcus

Dallas, Texas

📁 Advertising/Marketing/Public Relations

Los Angeles and San Francisco Applicants: Neiman Marcus will consider for employment qualified applicants with criminal history as required by applicable law.
If you have a disability under the Americans with Disabilities Act or similar law, and you need assistance in accessing our Career Center or wish to discuss potential accommodations related to applying for employment at our Company, please contact ApplicantSupport@NeimanMarcus.com.
To listen to an audio clip of this information, click HERE.