Loyalty Marketing Manager
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Key responsibilities:
- Align InCircle structure and benefits with customer insights/segmentation and relevant market research
- Evolve member value proposition, offers, and experiences with a view to personalize for specific subsegments
- Deliver on InCircle program goals, including acquisition, development, and retention. Manage reporting and continuous improvement thereof
- Drive test agenda, including design, KPI definition, implementation, and measurement in partnership with Customer Insights and Finance organizations
- Develop and execute against InCircle marketing calendar; lead InCircle projects to ensure key milestones are met and project requirements are delivered on time
- Collaborate with Creative and Integrated Marketing teams to create compelling InCircle moments within broader NM campaigns and stand-alone InCircle marketing. Manage the creative request process for program asset needs. Assess effectiveness / P&L impact in partnership with Customer Insights, Media, and Finance teams
- Monitor competitive and industry trends to serve as subject matter expert within the organization
- Co-manage day-to-day relationship with Private Label Credit Card (PLCC) financial partner
Requirements:
- At least 3 years’ experience in loyalty marketing or related subject matter
- Retail oriented with a strong analytical ability
- Proficiency in Microsoft Office (MS Excel & PowerPoint)
- Strong project management skills
- Experience with personalized customer programs a plus
- Experience with Customer Data Platforms, mobile apps, and / or loyalty systems a plus
- Ability to multi-task, prioritize, and coordinate support functions
- Excellent communication and presentation skills
- College degree in Marketing or a related field