For our ADA-friendly site, please click here

Influencer Marketing Manager

📁
Advertising/Marketing/Public Relations
💼
Corporate
Share this Job
COMPANY OVERVIEW
For over a century, Neiman Marcus Group has served the unique needs of our discerning customers by staying true to the principles of our founders:  to be the premier omni-channel retailer of luxury and fashion merchandise dedicated to providing superior service and a distinctive shopping experience in our stores and on our websites. Neiman Marcus Group is comprised of the Specialty Retail Stores division, which includes Neiman Marcus and Bergdorf Goodman, and our international brand, mytheresa.com.  Our portfolio of brands offers the finest luxury and fashion apparel, accessories, jewelry, beauty, and home décor. The Company operates more than 40 Neiman Marcus full-line stores in the most affluent markets across the United States, including U.S. gateway cities that draw an international clientele.  In addition, we operate 2 Bergdorf Goodman stores in landmark locations on Fifth Avenue in New York City. We also operate more than 40 Last Call by Neiman Marcus off-price stores that cater to a value oriented, yet fashion minded customer.  Our upscale eCommerce and direct-to-consumer division includes NeimanMarcus.com, BergdorfGoodman.com Horchow.com, LastCall.com, and CUSP.com.  Every day each of our 15,000 NMG associates work towards the goal of enabling our customers to shop any of our brands "anytime, anywhere, and on any device." Whether the merchandise we sell, the customer service we offer, or our investments in technology, everything we do is to enhance the customer experience across all channels and brands.

 

The Influencer Manager is a highly motivated individual with experience and passion for digital content creators, pop-culture, notable talent and creative storytelling through social/ digital. This role will act as Neiman Marcus’ social media influencer lead, working closely with the communications, media, brand partnerships and brand marketing teams.

 

He or she will develop forward-looking strategies to drive the future of the Neiman Marcus influencer community, it’s key for this person to stay abreast of new and emerging talent, platforms, digital culture and technologies. The goal is to create engaging and innovative programs that are able to drive brand awareness, purchase intent and traffic towards Neiman Marcus stores and website.

 

Major Responsibilities include but are not limited to:

  • Lead influencer strategy for Neiman Marcus; developing and overseeing the execution of influencer initiatives including ongoing and tent pole campaigns. These campaigns will range from managing macro to niche influencers, the manager will need to understand how to best motivate social coverage with these partnerships.
  • Develop relationship with influencers that is focused on building brand/ business advocacy
  • Create influencer programs tailored to the different business needs and areas of Neiman Marcus. These can range from engaging pure fashion influencers to discovering influential names within different industries that will allow Neiman Marcus to reach new audiences.
  • Work with the Brand Partnerships team to offer new capabilities to our brand partners that will create a diverse offering of programs tailored to budget and business value
  • Scale influencer program at a national scale for an always-on approach that attracts talent from all industries; create excitement to join the Neiman Marcus Community.
  • Manage employee Social advocacy program, train on best practices, test how to motivate employees for increased coverage, evolve current employee social advocacy program.
  • Work with store PR managers to identify local talent and help on creating the right scope of work for them.
  • Create scope of work for all influencer programs
  • Report on executed campaigns always including learnings, opportunities for improvement and innovation.
  • Proactively identifying and vetting all talent for branded campaigns.
  • Develop new processes for the influencer program; this person needs to be a problem solver that will be excited to find solution and opportunities on working together with different stakeholders.

Requirements:

  • 6-8 years of digital experience with a concentration in social media and influencer management; experience in social media is a must

  • Proven experience in leading the creation and implementing digital/social media campaigns

  • Ability to interpret data using established analytic/reporting tools to create actionable marketing programs

  • Experience negotiating with outside vendors, including negotiating contracts, resolving issues, and reconciling differences

  • Able to demonstrate how social campaigns deliver impact to broader business and marketing objectives

  • Mastery in and passion for all social media channels and storytelling

  • Ability to manage several projects simultaneously and remain calm under pressure

  • Extensive knowledge and understanding of social media platforms and their respective participants (Facebook, Instagram, Twitter, Pinterest, Instagram, YouTube, Google+) and how each platform can be used in different scenarios

  • Ability to think laterally and creatively and problem-solve while juggling multiple tasks

  • Excellent written and verbal communication skills, strong organizational skills and attention to detail

  • A creative problem solver: must be able to distill goals and objectives and align strategies and tactics to meet them

  • Knowledge of talent industry, key media players, and influencer / blogger landscape


Education
BS/BA required; marketing and communications degrees preferred

 

 

Previous Job Searches

My Profile

Create and manage profiles for future opportunities.

Go to Profile

My Submissions

Track your opportunities.

My Submissions

Similar Listings

Corporate

Dallas, Texas

📁 Advertising/Marketing/Public Relations

Corporate

Dallas, Texas

📁 Advertising/Marketing/Public Relations

Neiman Marcus

Dallas, Texas

📁 Advertising/Marketing/Public Relations

Los Angeles and San Francisco Applicants: Neiman Marcus will consider for employment qualified applicants with criminal history as required by applicable law.
If you have a disability under the Americans with Disabilities Act or similar law, and you need assistance in accessing our Career Center or wish to discuss potential accommodations related to applying for employment at our Company, please contact ApplicantSupport@NeimanMarcus.com.
To listen to an audio clip of this information, click HERE.