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E-Commerce Channel Manager

📁
Advertising/Marketing/Public Relations
💼
Corporate
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COMPANY OVERVIEW
For over a century, Neiman Marcus Group has served the unique needs of our discerning customers by staying true to the principles of our founders:  to be the premier omni-channel retailer of luxury and fashion merchandise dedicated to providing superior service and a distinctive shopping experience in our stores and on our websites. Neiman Marcus Group is comprised of the Specialty Retail Stores division, which includes Neiman Marcus and Bergdorf Goodman, and our international brand, mytheresa.com.  Our portfolio of brands offers the finest luxury and fashion apparel, accessories, jewelry, beauty, and home décor. The Company operates more than 40 Neiman Marcus full-line stores in the most affluent markets across the United States, including U.S. gateway cities that draw an international clientele.  In addition, we operate 2 Bergdorf Goodman stores in landmark locations on Fifth Avenue in New York City. We also operate more than 40 Last Call by Neiman Marcus off-price stores that cater to a value oriented, yet fashion minded customer.  Our upscale eCommerce and direct-to-consumer division includes NeimanMarcus.com, BergdorfGoodman.com Horchow.com, LastCall.com, and CUSP.com.  Every day each of our 15,000 NMG associates work towards the goal of enabling our customers to shop any of our brands "anytime, anywhere, and on any device." Whether the merchandise we sell, the customer service we offer, or our investments in technology, everything we do is to enhance the customer experience across all channels and brands.
 


 

 

Role Summary:

The Neiman Marcus Group is searching for an E-Commerce Channel Manager or also known as "Personalization Channel Manager-Site/App" with experience in a/b testing, content management and data analysis.  They will be a key member of a newly formed agile team that is rapidly developing and executing tests focused on new personalized customer experiences targeting new and existing customers.  This includes developing relevant, real-time behavioral triggers that will delight our customers and drive engagement and sales for our business.

 

The Personalization Channel Manager-Site/App will be responsible for ideating, managing, executing and reporting on ecommerce a/b test initiatives generated by the agile team.  This manager will serve as the key liaison between business partners, product management, and analytics stakeholders for test campaigns.  An ideal candidate would not only be proficient at test execution, but also have a core understanding of site functionality, web analytics and a/b testing methodologies. 

 

Responsibilities:

  • Work on a cross functional team of stakeholders across Marketing, Merchandising, and Product Management to strategize on test ideation for the ecommerce channel.

  • Manage the end to end testing process including hypothesis development, KPI selection, test execution, and results measurement.

  • Provide plans for optimal test execution; making recommendations for the appropriate tools, timing, and site experience.

  • Test setup and execution - including gathering test requirements, A/B Testing Tool campaign setup, content assignment within a CMS and QA of test variants.

  • Coordinate test needs with other stakeholders across the organization such as writing requirements for web development, creating content asset requests, obtaining approvals or gathering additional data.

  • Plan and coordinate a/b testing requests across the agile personalization team, product management squads, and user testing team; ensuring tests can run concurrently without negative impact to results or site experience.

Knowledge, Requirements and Skills

  • Core understanding of web content and ecommerce website functionality.

  • Experience with Omni channel marketing, brand or agency experience a plus

  • Strong knowledge of A/B testing platforms (Adobe Target or Optimizely preferred).

  • Experience with digital analytics platforms (Adobe Analytics preferred).

  • Experience with content management systems (Adobe Experience Manager-AEM preferred).

  • Deep understanding of testing, personalization and segmentation best practices.

  • Strong tactical problem-solving, proven cross-functional leadership, and a bias for action.

  • Prior exposure to agile operating models and cross- functional teams is a plus

  • Strong project management with the ability to manage, implement and analyze various initiatives in a fast-paced environment

  • Great organizational and interpersonal skills with the ability to disseminate ideas and finding to all levels including stakeholders; ability to express complex scenarios with clarity & simplicity

  • Creative, analytical and thoughtful thinker

  • BA/BS degree with 4+ years managing ecommerce teams or projects, with an emphasis in A/B testing, MBA a plus

 

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Los Angeles and San Francisco Applicants: Neiman Marcus will consider for employment qualified applicants with criminal history as required by applicable law.
If you have a disability under the Americans with Disabilities Act or similar law, and you need assistance in accessing our Career Center or wish to discuss potential accommodations related to applying for employment at our Company, please contact ApplicantSupport@NeimanMarcus.com.
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