Director, CRM
Experience:
- This individual has deep experience and leans into a test-based execution approach with the goal of learning quickly and building upon the activities that drive incremental customer value
- This individual is very data oriented and has experience blending customer and business performance to tell a holistic story on impact of CRM investments to topline and long-term business results such as CLV
- This individual is comfortable working with raw customer data and extracting required information and insights
- This individual is comfortable standing up lightweight execution streams and has experience contributing directly to brand, copy and creative decisions that optimize communication of benefits to customer
- This individual has experience with Audience Segmentation, CDP and Personalization platforms