Director, Brand Media Strategy & Investment

As a part of the newly created Marketing Strategy and Effectiveness team, this leader will play a pivotal role in driving continuous innovation in our media planning, buying and measurement efforts in all brand channels. This role serves as the key media innovation link between the brand and performance marketing teams and will be a crucial voice in the overall media planning process. This role partner with brand strategy, content planning, and measurement teams to ensure innovation is evident in the deliverables.

Job Responsibilites & Tasks 

• Play a thought leadership role in overall planning, execution, and maintenance of media plans, leading brand media planning, audience planning, and execution
• Drive growth and foster innovation by identifying key challenges, providing practical strategies and tactics, and helping implement the solutions
• Partner with data analytics and marketing intelligence to ensure data-led strategies and decisioning
• Own the development and management of the media learning agenda, in partnership with creative.
• Contribute to monthly reporting and optimization products, specifically via cross-channel performance and MMM/MTA to continually optimize, improve performance
• Drive data led audience development and oversee the activation of new opportunities across platforms and channels
• Lead digital audience planning and maintain a centralized view of cross-channel audience insights and reporting
• Continually evaluate our KPI framework vs role of channel to enable effective measurement
• Understand the competitive media landscape and keep abreast of industry trends to identify new opportunities to drive category leadership
• Work closely with key partners and vendors to understand their product roadmaps and push for new and innovative media products
• Lead both in-house and agency media teams towards common goals and streamlined outcomes
• Ensure brand media activation is on-time and continually effective
• Desired Education & Experience
• 10+ years of experience overseeing delivery of integrated media strategies
• 5+ years of experience in leading and growing a team

Preferred Qualifications

• Appreciation of the strategic objectives of the NMG organization; ability to synthesize and apply them to a rapidly evolving Marketing strategy.
• Strong experience developing data-driven media strategies with deep understanding of how to balance a media mix
• Comfort with the role of data and technology in marketing strategy decisions with proven ability to translate data into insights that inform a holistic media strategy and guide campaign optimizations.
• Deep knowledge of the entire scope of paid media as well as experience in finance and forecasting to fully understand any implications of shifting media mix and budget.  
• Self-driven, innovative strategic thinker who is resourceful and has the ability to look beyond existing business and technology limitations.
• Strong knowledge of the programmatic marketplace as well as industry planning and research tools
• Hands-on experience with various media resources such as but not limited to: Microsoft Excel, Mediaocean/Prisma, Kantar, MediaTools, Sizmek, Nielsen, etc
• Demonstrated leadership skills with an ability to motivate, influence, collaborate and work closely both in-function and across the organization.
• Experience in the luxury and / or retail is preferred.