Bergdorf Goodman Director of Digital Marketing
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Qualifications
- Bachelor’s degree in a quantitative field. Preferably Business, Finance, Engineering, Economics, MIS, Computer Science, Statistics, or Mathematics
- 10 years of progressive business experience at companies with a significant e-commerce presence, preferably at an apparel retailer
- Expertise in emerging & e-commerce technologies with a deep understanding of the mechanics behind successful Digital marketing campaigns and the technical infrastructure required to extract the most value from each channel
- Experience managing large multi-channel Marketing budgets and maximizing return on ad spend
- Highly analytical and strong metrics-driven decisioning skills
- Strong leadership skills and experience working across a large matrixed organization with the ability to influence, work collaboratively, and gain consensus
- Demonstrated ability to implement change through the effective use of communication skills in formal and informal settings
- Team management experience required. Must be able to inspire and mentor direct reports.
- Deep understanding of web analytics tools and technology, data layers, and tag management systems