Brand Manager, World of CHANEL
A New York landmark since 1901, Bergdorf Goodman represents the global pinnacle of style, service and modern luxury. With its rich history of showcasing leading and emerging designers, the iconic store at 5th Avenue and 58th Street—the crossroads of fashion—is a singular destination for discerning customers around the world. BG.com expands on Bergdorf Goodman’s heritage, showcasing coveted collections for men and women in an unparalleled online shopping experience. Bergdorf Goodman is part of Neiman Marcus Group.
The CHANEL Brand Manager is the leader and brand ambassador for CHANELwithin Bergdorf Goodman, responsible for building and developing an exceptional team. The Brand Manager drives results and ensures consistently superior client service, enabling the boutique to exceed defined performance targets while delivering on both the BG and vendor brand experience.
Responsibilities
- In partnership with management team; promote the vision and culture of Bergdorf Goodman, while being an ambassador of the CHANEL brand
- Develop and achieve business goals, in partnership with BG and CHANEL to devise creative and strategic solutions to increase sales
- Own Associate performance management, career development, and coaching.
- Recognize and celebrate outstanding Associate performance, address opportunities for business and behavioral evolvement.
- Manage BG strategy and initiatives to achieve sales goals for the vendor and the achievement of each homebase associate’s goals (including sales volume, and other identified KPIs)
- Create and manage a strategy to increase brand availability to emerging Sellers outside of the deparment.
- Create and implement Client Strategies ensuring there is a clear vision for an Emerging Elite Program in BG as well as a strategy for Development and Retention of current VIC client relationships.
- Lead the partnership and execution between BG and CHANEL brand on all client-facing events and experiences
- Visual liaison with the vendor brand
- Facilitate scheduling of all vendor brand training needs including collection launches, seasonal marketing, selling ceremony and operations
- Collate business recaps to communicate to all critical stake holders through executive summaries and seller communication
- Keep proprietary info in BG, practicing the utmost discretion in all communication