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Lead Brand Experience

Retail Store Sales
Neiman Marcus


For over a century, Neiman Marcus Group has served the unique needs of our discerning customers by staying true to the principles of our founders:  to be the premier omni-channel retailer of luxury and fashion merchandise dedicated to providing superior service and a distinctive shopping experience in our stores and on our websites. Neiman Marcus Group is comprised of the Specialty Retail Stores division, which includes Neiman Marcus and Bergdorf Goodman, and our international brand,  Our portfolio of brands offers the finest luxury and fashion apparel, accessories, jewelry, beauty, and home décor. The Company operates more than 40 Neiman Marcus full-line stores in the most affluent markets across the United States, including U.S. gateway cities that draw an international clientele.  In addition, we operate 2 Bergdorf Goodman stores in landmark locations on Fifth Avenue in New York City. We also operate more than 20 Last Call by Neiman Marcus off-price stores that cater to a value oriented, yet fashion minded customer.  Our upscale eCommerce and direct-to-consumer division includes, and  Every day each of our 14,000 NMG associates works towards the goal of enabling our customer to shop any of our brands "anytime, anywhere, and on any device." Whether the merchandise we sell, the customer service we offer, or our investments in technology, everything we do is to enhance the customer experience across all channels and brands.

Summary Statement:  The Brand Experience Lead is responsible for supporting all branding and marketing activities at the store level including but not limited to event planning, community engagement, and social media, in order to develop and strengthen the overall Neiman Marcus Brand.

Responsibilities & Qualifications 


Responsibilities & Duties

  • Plans seasonal events calendar in collaboration with Brand Experience Manager in Market / Metro
  • Manages invoices, budgets, and forecasts as needed
  • Supports development of detailed action plans for events applicable to stores and supports event execution in partnership with Selling Managers, Group Managers, Corporate Special Events, Client Development, and Senior Store Leadership
  • Manages scheduling internally and externally, planning, execution, production, breakdown, and reporting of events and activations
  • Supports supervisor in identifying, developing, and managing community relationships with philanthropic organizations, social groups, and corporate partnerships
  • Achieves overall store Client Development objectives and selling KPIs in collaboration with Client Development
  • Generates excitement around the NMG Brand by supporting the creation of inviting and compelling activations and events; balances this with a commercial mindset to help events generate both short- and long-term ROIs with clear selling goals and appropriate Associate follow-up
  • Creates collateral for invitations, letters, social media assets, and Sales Associate emails in support of the Client Development Manager and Brand Experience Manager
  • Builds engaging and compelling social media content for store in partnership with Market / Metro leadership and Brand Experience Manager  
  • Supports the All Heart program in-store and helps coordinate community service projects for store team in partnership with Human Resources and other store teams as applicable
  • Manages store’s LYNX email program
  • Executes on loyalty programs as defined by Corporate and regional leadership


  • 2-4 years of relevant experience (e.g., events, customer service)
  • 4-year degree preferred
  • Experience presenting at the executive level
  • Strong attention to detail
  • Motivated and results-driven
  • "Win together" mentality
  • Basic proficiency with social media
  • Experience with InDesign preferred  
  • Basic proficiency with MS Office Product Suite, specifically PowerPoint and Word
  • Certain roles may require standing, bending, climbing stairs, and lifting and carrying up to 10 pounds
  • Associates must be willing to work a flexible schedule based on business need, which will include evenings, weekends, and holidays 



Passion for People

  • Works well with others, listens effectively, adapts to various working styles, and shares necessary information
  • Promotes and provides a collaborative environment for Associates
  • Supports coworkers in learning and developing job-related skills
  • Partners with People Managers to offer observations on performance of coworkers and identify opportunities for growth
  • Takes ownership of internal and external customer problems and resolves them quickly

Passion for Business

  • Applies knowledge of internal and external customers and / or market to develop business
  • Prioritizes tasks and uses effective time management practices to meet established team deadlines
  • Understands how team's work contributes to general department and company goals
  • Contributes to and partners with coworkers on accurate and organized completion of work
  • Supports coordination of team tasks and activities as needed
  • Models perseverance and resilience in a fast-paced, changing environment

Passion for Personal Growth

  • Continuously builds skills and knowledge through training, coaching, and career experiences
  • Demonstrates a working knowledge and appreciation of the NMG business and the fashion industry
  • Conveys energy and enthusiasm for NMG and personal work
  • Adapts personal approach in response to diverse situations and people
  • Responds to unexpected changes in work environment with creativity and resilience
  • Establishes and upholds high personal standards for individual work and environment
  • Maintains a customer-centric mentality versus a solely store-centric one


This job description is not designed to cover or contain a comprehensive listing of duties, responsibilities, or activities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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Neiman Marcus

Saint Louis, Missouri

📁 Retail Store Sales

Los Angeles and San Francisco Applicants: Neiman Marcus will consider for employment qualified applicants with criminal history as required by applicable law.
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