Visual Lead
Responsibilities & Duties
- Leads team of Visual Stylists in assigned store
Brand Standards
- Drives usage of NMG Brand standards, Visual principles, and brand partner standards into overall visual / creative strategies and execution
- Executes all Corporate directive strategies in their respective store in partnership with the Metro / Flagship Visual Manager (e.g., Holiday Story)
- Creates their store daily checklist to ensure the floor is clean, orderly, and follows standards
Windows & In-Store Activations
- Owns overall store experience and store environments including all merchandising and visual displays
- Follows Corporate-provided fashion style cards on a monthly and seasonal cadence
- Supports and creates in-store environments to showcase luxury customer platforms by making it personal, unconditional, and magical
- Drives all visual initiatives outside of the Corporate visual initiatives and aligns visual work with the overall store and brand strategy to drive sales:
- Ensures all store signing is current
- Keeps all mannequin presentations current as per fashion style cards
- Maintains weekly beauty set-ups
- Orders additional items for the sales floor from the appropriate resource
- Demonstrates thorough understanding of how visual activities drive sales activities
Meetings / Calendars / Budgets
- Actively participates and communicates in bi-weekly All-Store Visual conference calls
- Discusses, participates, and reviews photo assignments, best practices, style guides, upcoming seasonal and visual strategies, window schedule and calendar, in-store activation calendar, etc.Maintains respective calendar for 6- to 8-week campaign cycles
- Manages store Visual budget by partnering with Corporate, RVM, Metro / Flagship Visual Manager, and Store Leaders
- Attends daily, weekly, and monthly meetings as applicable with the Sales Support team to understand and respond to visual merchandising changes based on expected new deliveries
Communication with Key Partners / Events
- Communicates, educates, and executes the NMG Brand standards and brand partner standards within the store
- Partners / communicates with Store GM and sales managers on merchandising executions within guidelines
- Partners with Brand Experience on event strategies and delegation of necessary event preparation activities to the Visual team (e.g., stage, chairs, florals, décor)
- Executes Brand Experience Events with the help of stylists by leveraging creativity, an eye for detail, knowledge of current and upcoming fashion / trends, and passion for creating the magic of customer retail experience
Qualifications
- 2-4 years of relevant experience, luxury retail fashion experience preferred
- Experience with visual merchandising, the art of window displays, and product placement
- 4-year degree preferred
- Excellent oral and written communication skills
- Strong attention to detail
- Motivated and results-driven
- "Win together" mentality
- Demonstrates a natural passion for fashion and trends
- Proficiency with basic computer skills and programs including Adobe Photoshop, Adobe InDesign, Microsoft Office (Word, Excel, and PowerPoint), and / or Autodesk Revit
- Certain roles may require standing, bending, climbing stairs, and lifting and carrying up to 35 pounds
- Associates must be willing to work a flexible schedule based on business needs, which will include evenings, weekends, and holidays