Paid Search Marketing Manager
Thanks for your interest in the Paid Search Marketing Manager position.
Unfortunately this position has been closed but you can search our 936 open jobs by clicking here.
Who we are looking for
- 5-7 years of experience managing paid search and consumer shopping enging performance marketing campaigns in house or at an advertising agency
- Hands on experience creating paid search campaigns in Google and Bing
- Deep understanding of paid search tactics and platforms, including SA360, automated bidding, tROAS, tCPA, LIAs, impression share
- Strong analytical skills, understanding of tangible KPIs to meet goals; familiarity with Google Analytics, Omniture and Tableau
- Live and breathe the paid search and CSE industry, staying ahead of cutting-edge trends and channel developments with partners such as Google to drive sales amongst new and existing Bergdorf Goodman customers
- Strong cross functional collaboration and partnership, especially with analytics team, SEO counterparts, agency partners, Google and Bing
- Strategic, analytical problem solver with the proven ability to structure a data-driven approach to complex business problems
- Proven oral and written communication skills that keep varying groups and teams aligned and informed
- Both right brained and left brained, can think big picture and have the ability to execute with great quality in the details
- Working business knowledge of tag management, tracking pixels, data feeds, data collection and exchange (i.e., 1st and 3rd party data sources). Experience with multi-touch attribution and media mix models a plus