Influencer, Marketing Manager
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Responsibilities:
- Passion for building relationships and storytelling through photography and video
- Build, coordinate and manage all influencer recruitment strategies and activities that can reach our core audience segments
- Manage multiple influencer management agencies
- Work with PR to coordinate communication with high-profile influencers in order to plan influencer and press events
- Collaborate with creative and marketing teams on influencer-driven content production
- Work with merchants and vendors to manage influencer programs (e.g. gifting, sample coordination)
- Manage influencer campaign budgets
- Work closely with co-op, IMC, stores, and affiliate marketing teams
- Develop influencer campaign-specific program briefs and social posting guidelines
- Build and maintain relationships with high value influencers
- Serve as influencer subject matter expert for Neiman Marcus Group
- Develop actionable insights from campaigns
- Advise on and build strategic partnerships as needed
- Update marketing teams on social media trends
- Capture content or write copy with short lead times
- Negotiate influencer contracts
- Source and vet talent to support corporate, divisional or brand campaigns
Core Competencies:
- 3+ years of experience at a social media/influencer/PR agency or in an influencer management position at a luxury brand is preferred
- Understands trademark and copyright law, as it pertains to influencers and content usage
- Ability to set long-term strategy, clear goals, and KPIs
- Experience as a content creator or Influencer is preferred
- Strong photography skills. This position will be working with professional photographers.
- Strong copywriting skills
- Strong project management skills
- Some travel required
- Quick creative thinking and excellent writing skills are essential to this position, as well as great attention to detail, organization, multi-tasking and being proactive
- Ability to quickly grasp business issues/trending news topics and connect the dots to create timely media opportunities
- Strong presentation skills
- Excellent project management skills with the ability to prioritize and contribute to multiple projects.
- Self-motivated