Director, Brand Partnership Strategy

JOB DUTIES

·           Establish, communicate, and drive annual coop goals via cross-channel marketing programs

·           Create action plans to achieve aggressive ad sales & co-op goals

·           Oversee all aspects of brand partner funded programs from inception to execution, such as creating proposals and co-op packages, confirming co-op, writing creative briefs, reviewing creative assets and recapping campaign performance.     

·           Day to day relationship management with internal and external stakeholders 

·           Act as lead point person with brand partners for all paid marketing activities.

·           Evaluate performance of current programs and recommend improvements for future iterations and opportunities  

·           Ensure all campaign activity has clear objectives and success metrics, measuring impact and sharing results and learnings

·           Work with VP Creative and Brand Marketing to plan, budget and forecast co-op revenue.

·           Manage budgets, profitability and growth targets

·           Work closely with Finance to plan and reconcile budgets and revenues.

·           Drive the creation of media kits and other selling support materials for buyers.

·           Manage a team focused on delivering these results  

QUALIFICATIONS

     6+ years in strategic partnerships with a luxury brand or digital media company; experience in both marketing activations and digital media preferred

·      Management experience.

·           Executive presence and experience presenting to senior leaders

·      Analytical skills (understand key metrics and develop action plans using that data).   

·      Detail oriented, strong organizational and project management skills.   

·      Ability to multi-task in a fast-paced environment.   

·      Strong interpersonal and verbal/written communication and presentation skills.   

·      Innovative & collaborative problem solver.

·      Solutions-oriented with a drive for results.