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Thanks for your interest in the Digital Specialist, Mackenzie Childs position.
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The Digital Specialist, Mackenzie Childs will be responsible for the brand's Neiman Marcus digital performance, from analyzing category financials to partnering closely with Site Merchandising to optimize the assortment online. The objective is to achieve the sales and margin plans for the given area of business, which can be a single brand or multiple brand portfolio.
This role will internally report to the eCommerce Category Director and work closely with the Site Merchandising Manager for the given areas of business.
Key Accountabilities:
Provide and evaluate class, brand, and department level analysis, using various data sets and tools to provide in-season direction
Communicate insights and opportunities to cross functional partners on a consistent basis and during monthly projections with merchants
Own and manage monthly Brand Partner reviews, communicating opportunities acted on and results of efforts.
Works with Brand Partner to increase product imagery, enhance copy, and leverage incremental content onsite
Provide brand partner KPI data and marketing activation results on a timely basis to support brand partnership strategies.
Review demand and eCommerce KPIs daily and generate weekly recaps for key internal partners and external brand partners.
Participate in all relevant meetings, analyze and communicate business, traffic, and site performances while making recommendations to drive growth.
Own and execute the site experience to perform PDP Excellence, ensure products are best positioned with SEO, product attributes, taxonomy, facets, categorization of product.
Monitor and improve Browse and Search landing pages
Become a subject matter expert in the following tools: Catman, Adobe, Bloomreach, Tableau, Wrike, Contentful, Cloudinary, Flashboard
Types of Activities / Work:
Competitive insights: Maintain awareness of brick-and-mortar performance, online competition and trends. Use third party platforms to monitor competitive traffic and assortment. Provide takeaways and actions to pursue based on this knowledge.
Marketing trends: Perform ongoing analysis of the business including traffic and marketing trends (incremental efforts outside of planned coop, deep dive into performance media)
Quarterly Business Reviews: Develop formal business review read-outs with performance, trends, key learnings, and actions/next steps for further growth and continued evaluation.
Business Impact
Hit Brand’s financial goals/merchant plans
Increase topline growth and conversion (exceeding similar brands/overall category trends)
Increase Brand Partner satisfaction with individual, NM Digital, NMB overall, through building relationships
Knowledge Skills and Abilities:
At least 3 years’ experience in eCommerce, digital retail environment
Passion for data and possess a strong analytical nature with an ability to use data and metrics from various resources to back up assumptions and recommendations
Working knowledge in site analytics tools preferred (Adobe Omniture or Google Analytics)
Strong interpersonal skills with the ability to influence
Proven ability to effectively build and manage relationships
Strength in both oral and written communication skills and strong presentation skills
Additional Information
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Los Angeles and San Francisco Applicants: Neiman Marcus will consider for employment qualified applicants with criminal history as required by applicable law.
We do not accept unsolicited resumes from staffing firms, recruitment agencies, or any other third parties. Any resumes or candidate profiles submitted to Neiman Marcus Group or its affiliates without prior approval from Neiman Marcus Group Talent Acquisition will be considered unsolicited, and Neiman Marcus Group will not be obligated to pay any referral fees.
We are committed to providing reasonable accommodations during our Talent Acquisition process. If you have a disability and need assistance or an accommodation, please reach out to us at ApplicantSupport@NeimanMarcus.com.
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