Digital Marketing Specialist

Digital Marketing Specialist 

We are seeking a Digital Marketing Specialist for Neiman Marcus Group. The main objective of this role is identify cross-channel opportunities and trends by analyzing channel and cross-channel level data and performance. Ultimately, providing insights and recommendation that will make our media more effective.  In addition, the Specialist will help to ensure that we are flawlessly executing campaigns and assist with quality control. An analytic mindset, quest for constant optimization, high attention to detail & and an appetite for innovation are critical skills for success in this role.  This role will support various forms of digital marketing, ranging from retargeting, affiliate marketing, paid search, CSEs, SEO, Social and Email. This position will report to Manager, Digital Marketing.   

Position Responsibilities 

Campaign Management:  

Monitor media campaigns from briefing stage through execution and QA 

Own the day-to-day processes and execution of digital ad placements. Troubleshoot issues with ad delivery and performance 

Establish best practices and quality assurance processes to minimize delivery errors 

Identify workflow improvement opportunities to reduce touch points and inefficiencies 

Agency & Internal Relationships:  

Work with creative, account management, and analytics teams to ensure all advertising programs are properly planned, tagged, trafficked and optimized 

Build strong working relationships with internal teams, such as marketing, as well as external agencies 

Own all reporting and partner with Marketing analytics for daily tracking, weekly scorecards, and ad hoc data requests. 

Analytics & Reporting:  

Own the daily spend tracking across all channels 

Analyze data trends of media performance and inform channel managers of how to constantly optimize and improve 

Analyze campaign results by platform, third party research, and digital metrics to assess performance and recommend future improvements. 

Support media team in preparing and delivering reporting and analysis to key internal teams and NMG executives 

Partner closely with Analytics team on test/control set-up, partner with IT on feature prioritization and track progress through implementation.   

Budget Management: Assist in maintaining media budgets and media spend summaries. Ensure spend pacing for the month is on track to spend budgets in full. 

Job Requirements     

Bachelor’s Degree required.  Degree in Marketing or Communications is preferred. 

1-3+ years’ industry experience 

Basic knowledge of Paid search, CSEs, Affiliate marketing, and Display preferred 

Adept at Google Adwords and Merchant Canter 

Adept at Adobe analytics, Google Analytics or other web site analytics tools 

Experience with a tag management solution such as Tealium 

Experience with Attribution tools and media mix modeling 

Advertising agency experience preferred 

Retail experience preferred 

Must have great attention to detail 

Must have strong analytical and critical thinking skills 

Effective communication skills, both written and oral 

Ability to work independently, multi-task and manage time effectively