Director, CRM & Lifecycle Marketing
🔍 Dallas, Texas
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Job Title
CRM & Lifecycle Marketing Director
Neiman Marcus
Job Summary
A strategic team leader who is responsible for leveraging data and insights to develop and execute marketing strategies that maximize engagement, retention and lifetime value. This leader will be responsible for driving and delivering against our personalization agenda. They will lead a cross-functional team using agile scrum methodology to rapidly iterate a suite of personalization use cases that nurture customers from onboarding through retention, including relevant, real-time behavioral triggers. This role will also optimize marketing contacts to ensure delivery of the right message, in the right channel, to the right customer, at the right time. Lead, mentor, and develop staff through planning, communicating, delivering feedback, and providing growth opportunities.
Job Requirements
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Must have 8+ years of experience with Omni channel marketing, brand or agency experience
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Strong tactical problem-solving, proven people-leadership, and a bias for action.
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Prior exposure to agile operating models and cross- functional teams is a plus
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Ability to build a strategic learning agenda, leverage insights, and prioritize ideas based on learnings
- CRM tools and any other personalized digital tools
- Strong project management with the ability to manage, implement and analyze various initiatives in a fast-paced environment
- Great organizational and interpersonal skills with the ability to disseminate ideas and finding to all levels including stakeholders
- Creative, analytical and thoughtful thinker
- MBA preferred