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CRM & Lifecycle Marketing Director

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Advertising/Marketing/Public Relations
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Corporate
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COMPANY OVERVIEW
For over a century, Neiman Marcus Group has served the unique needs of our discerning customers by staying true to the principles of our founders:  to be the premier omni-channel retailer of luxury and fashion merchandise dedicated to providing superior service and a distinctive shopping experience in our stores and on our websites. Neiman Marcus Group is comprised of the Specialty Retail Stores division, which includes Neiman Marcus and Bergdorf Goodman, and our international brand, mytheresa.com.  Our portfolio of brands offers the finest luxury and fashion apparel, accessories, jewelry, beauty, and home décor. The Company operates more than 40 Neiman Marcus full-line stores in the most affluent markets across the United States, including U.S. gateway cities that draw an international clientele.  In addition, we operate 2 Bergdorf Goodman stores in landmark locations on Fifth Avenue in New York City. We also operate more than 40 Last Call by Neiman Marcus off-price stores that cater to a value oriented, yet fashion minded customer.  Our upscale eCommerce and direct-to-consumer division includes NeimanMarcus.com, BergdorfGoodman.com Horchow.com, LastCall.com, and CUSP.com.  Every day each of our 15,000 NMG associates work towards the goal of enabling our customers to shop any of our brands "anytime, anywhere, and on any device." Whether the merchandise we sell, the customer service we offer, or our investments in technology, everything we do is to enhance the customer experience across all channels and brands.
Job Title
CRM & Lifecycle Marketing Director
Neiman Marcus
 
Job Summary
A strategic team leader who is responsible for leveraging data and insights to develop and execute marketing strategies that maximize engagement, retention and lifetime value.  This leader will be responsible for driving and delivering against our personalization agenda.  They will lead a cross-functional team using agile scrum methodology to rapidly iterate a suite of personalization use cases that nurture customers from onboarding through retention, including relevant, real-time behavioral triggers.  This role will also optimize marketing contacts to ensure delivery of the right message, in the right channel, to the right customer, at the right time.  Lead, mentor, and develop staff through planning, communicating, delivering feedback, and providing growth opportunities.
 
Job Requirements
  • Must have 8+ years of experience with Omni channel marketing, brand or agency experience
  • Strong tactical problem-solving, proven people-leadership, and a bias for action.
  • Prior exposure to agile operating models and cross- functional teams is a plus
  • Ability to build a strategic learning agenda, leverage insights, and prioritize ideas based on learnings
  • CRM tools and any other personalized digital tools
  • Strong project management with the ability to manage, implement and analyze various initiatives in a fast-paced environment
  • Great organizational and interpersonal skills with the ability to disseminate ideas and finding to all levels including stakeholders
  • Creative, analytical and thoughtful thinker
  • MBA preferred
 

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Los Angeles and San Francisco Applicants: Neiman Marcus will consider for employment qualified applicants with criminal history as required by applicable law.
If you have a disability under the Americans with Disabilities Act or similar law, and you need assistance in accessing our Career Center or wish to discuss potential accommodations related to applying for employment at our Company, please contact ApplicantSupport@NeimanMarcus.com.
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