Senior Manager, Marketing

The Senior Marketing Manager will lead the creation of co-branded strategy and the selling of Neiman Marcus (NM) omni-channel holistic marketing and co-op campaigns. This position serves as the leader in providing brand and internal partners with the right holistic brand strategy to help achieve their goals and grow their businesses at NM across multiple consumer touchpoints –including social media, digital campaigns, and print vehicles. The Senior Marketing Manager will leverage knowledge of traditional as well as digital and social marketing strategy combined with advanced communication skills and analytical abilities to implement new and existing business opportunities for their categories.

 The Senior Marketing Manager will use influencing and relationship-building skills to provide internal and external client service, campaign execution, invoicing, forecasting, and campaign reporting. This position must anticipate how decisions are made, persistently explore and uncover the business needs of NM’s key vendors and understand how NM editorial and advertising product offerings can grow NM vendor’s business as well as the categories they support. 

The Senior Marketing Manager will oversee multiple categories and a small team of marketing managers.  The role leads conversations daily with senior stakeholders and cross-functional teams. Requires strategic capabilities. Strong sphere of influence and exceptional collaboration and leadership skills are critical to the role.

Position Responsibilities

Marketing Support: Develop a strong rapport with internal and external teams through a detailed understanding of all facets within a project, clear and concise communication (written and verbal) and overall level of professionalism. Lead the marketing strategy for the categories by immersing yourself in the essential dynamics, priorities and drivers of the business.

Holistic Cross-functional Collaboration: Collaborate with Merchant partners and vendors to create imaginative seasonal marketing programs for the category that ladder up to NM‘s guiding principles to create synergistic and purposeful storytelling. Leverage data from various channel owners on category performance, sales, previous campaign results to create identify marketing tactics and know all marketing support for your categories for each season and share with key merchant contacts ahead of season live date.

Brand Business Owner: Oversee relationships with merchant and brand partners and develop a thorough understanding of their business challenges. Deliver and prioritize an outstanding customer experience. Deliver creative ways to improve relationships and grow NM co-op business. Improve clients' campaign performance and business growth. Have the ability to grasp, explain and sell all capabilities and relate those capabilities to clients’ needs

Campaign Execution: Oversee the management of all aspects of omni-channel co-op campaigns focusing on digital and social execution, co-op calendar management, reporting and co-op support. Oversee processes and timing related to digital and social co-op marketing campaigns.

Client Management: Develop strategic business plans and prepare and conduct pitches and omni-channel presentations to an executive-level audience. Negotiate agreements, language, and terms. Set and achieve quarterly sales goals.

Budget Management: Oversee marketing team in the management of vendors, and SOWs efficiently to stick to budget guidelines. Provide budget updates and monthly close numbers. Work with finance to track overall co-op goal progress and budget status.

Analytics & Reporting: Analyze data trends of NM co-op performance and measure the success of co-op marketing activities. Define benchmarks and implement systems for measuring success. Analyze campaign results by platform, Consumer Insights Research, and digital metrics to assess performance and generate future improvements. Incorporate this learning into future program development to continue to raise the bar for co-op marketing campaigns. Have the ability to understand and present co-op reporting and recaps to partners. 

Relationship/People Manager: Must be a natural leader who can collaboratively and effectively lead a team and serve as an advocate, coach and to help the day-to-day business run smoothly. Must have the ability to inspire the growth and development of your team – ability to manage up and down.  A proven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and results. Clearly demonstrates the ability to work in a dynamic environment through flexibility, resilience and a positive outlook. Seeks out and is receptive to feedback. Learns from and applies feedback by making suggested improvements and adjustments in work performance.  Is solutions-oriented, recommends solutions when problems arise, assists colleagues in problem solving, and seeks input from colleagues in problem resolution.

Who You Are

A Self Starter | A self-starter who has an entrepreneurial attitude combined with a strong business acumen.

Open and Collaborative | This role and team works very cross-functional across merchants, marketing, and brand partners. A team player is a must! 

Detail Oriented, Organized, and Able to Multi-Task | Marketing operates with lots of moving pieces. To be successful in this role, you must be super organized and able to juggle many hats. No detail is too small for you. 

Optimistic and Resilient | A can-do attitude ready to dig in and figure out how to work around problems and find creative solutions. 

Job Requirements:

5 or more years of Marketing or related business experience with a proven track record of success, retail/web experience a plus

Bachelor’s degree in Business, Marketing or equivalent

Strong communication, organizational and relationship building skills

Detail oriented with a strong analytical ability

Ability to multi-task, prioritize, and coordinate support functions across Marketing & Creative Department

Proficient in MS Excel & PowerPoint

Technical systems aptitude to learn select functionality for multiple database tools