Senior Manager - Loyalty
Thanks for your interest in the Senior Manager - Loyalty position.
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This position will:
- Deliver on loyalty program goals, including acquisition, development, and retention.
- Lead the transformation of InCircle towards a more inclusive and expansive program
- Partner with promotions teams to build a promotions layer to the loyalty value proposition
- Execute against loyalty marketing calendar; lead projects to ensure key milestones are met and project requirements are delivered on time.
- Partner with internal creative and production teams to design, produce, and execute impactful communications on-time and with accuracy; Also, collaborate with Marketing teams to create compelling InCircle moments within broader NM campaigns and stand-alone InCircle marketing.
- Assess effectiveness / P&L impact in partnership with Customer Insights, Media, and Finance teams
- Monitor competitive and industry trends to serve as subject matter expert within the organization
Qualifications
- 5 years’ experience in loyalty program management, CRM, or similar
- Strong analytical skills and comfort with using data to make decisions
- Strong project management with the ability to manage, implement and analyze various initiatives in a fast-paced environment
- Customer-first mentality
- Ability to multi-task, prioritize, and coordinate support functions
- BA/BS degree in Marketing or related field