Personalization Marketing Manager
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Knowledge, Requirements and Skills
- Core understanding of retail environment & operations
- Experience with Omni channel marketing, brand or agency experience a plus
- Understanding of A/B testing and personalization
- Strong tactical problem-solving, proven cross-functional leadership, and a bias for action.
- Prior exposure to agile operating models and cross- functional teams is a plus
- Strong project management with the ability to manage, implement and analyze various initiatives in a fast-paced environment
- Great organizational and interpersonal skills with the ability to disseminate ideas and finding to all levels including stakeholders; ability to express complex scenarios with clarity & simplicity
- Creative, analytical and thoughtful thinker
- Familiarity with CDP tools is a plus
- BA/BS degree with 4+ years in marketing role, retail environment preferred