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Digital Media Strategist

📁
Advertising/Marketing/Public Relations
💼
Corporate
Thanks for your interest in the Digital Media Strategist position. Unfortunately this position has been closed but you can search our 985 open jobs by clicking here.
Job Summary  
We are seeking a Media Strategist for the Neiman Marcus Group.  In this critical role, you will be responsible for translating brand and campaign objectives into strategic media solutions, delivering results against well-defined branding and/or direct response objectives. A solid background in media planning and the ability to thrive in a fast-paced environment with many stakeholders are critical skills for success in this role.  This role will require a comfort level across all forms of media (traditional, social, and digital), with a heavy concentration on digital channels.   This individual will work very closely with our social team and co-op teams to both manage and promote our Private Influencer Network.
 
 
Position Responsibilities
  • Campaign Planning: Develop comprehensive and effective media plans in all media, across all Neiman Marcus Group brands. Proactively seek/develop new and innovative media solutions. Demonstrated ability to translate and present complicated ideas in a simple, and easy to understand yet inspirational /creative style.
  • Account Management: Partner with marketing and creative teams to ensure all advertising programs align to campaign objectives and are appropriately measurable. Build strong working relationships across the organization as well as with external agencies and vendors. Capable of effectively managing up and down the reporting structure
  • Analytics & Reporting: Analyze campaign results by platform, using web analytics and CRM data to assess performance and recommend future improvements. Support media team in preparing and delivering reporting and analysis to key internal teams and NMG executives.
     
  • Budget Management: Efficiently manage budgets and forecasts across all media channels.
 
Job Requirements  
 
  • Advertising agency experience required
  • Retail (B2C Apparel) experience within a Omni-Channel organization is preferred
  • Bachelor’s Degree required.  Degree in Marketing or Communications is preferred
  • 5-7+ years of media planning/buying experience
  • Track record of generating innovative media solutions
  • Strong understanding of the media landscape and media planning concepts
    • Basic knowledge of Paid search, Display, and Natural search marketing highly preferred
    • Adept at Omniture or other web site analytics tool
    • Experience with Attribution tools and media mix modeling
  • Must be detail-oriented, with strong problem solving skills
  • Must have strong quantitative and analytical skills—you can translate a story behind numbers/data
  • Effective communication skills, both written and oral
  • Ability to work independently, multi-task and manage time effectively
 
 
 
 

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Los Angeles and San Francisco Applicants: Neiman Marcus will consider for employment qualified applicants with criminal history as required by applicable law.
We are committed to providing reasonable accommodations during our Talent Acquisition process. If you have a disability and need assistance or an accommodation, please reach out to us at ApplicantSupport@NeimanMarcus.com.
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