Manager, Trigger Emails

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Qualifications:

4-6 years of experience in Email Marketing and Mobile Messaging (in house or agency experience)

Direct experience with setting up and optimizing triggered and transactional Email and Mobile Messages across platforms such as: Responsys, Bluecore, Braze, Marketo, Hubspot, Urban Airship, Braze, Twilio, Cheetahmail, Bluecore, Narvar, SendGrid and/or other Email and Mobile Marketing platforms

Experience launching new triggered messages across platforms

Understanding of various Mobile Messaging marketing tactics and engineering needs to measure performance and tracking, including inbox messages, push notifications/SMS and mobile wallet

Excellent organizational skills, attention to detail, ability to multitask, ability to manage deadline, and prioritize

Experience with A/B test design and analysis

Able to create new partnerships across internal and external teams, including Engineers/Technology, Analytics and Creative partners to develop assets and optimize campaigns in a timely manner

Passion for driving customer loyalty, personalization and the Email and Mobile marketing landscape, proactively attending industry events, fostering strong relationships with agency experts and sharing new ideas to the wider Email Team

Exceptional proactive project management and organization skills, with a keen eye for detail

Excellent communication and interpersonal skills

Proven track record of developing audience segments, campaigns, and creative geared towards retention and LTV

Strong analytical skills, understanding of tangible KPIs to meet goals and familiarity with Adobe and Tableau