Manager, Personalized Promotions
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This position will:
- Build out personalized promo plans from the seasonal promotions calendar
- Additionally, activate incremental promotions that:
- Support product and / or inventory goals, aligning with Merchants
- Support channels to address short term business needs, working with e-comm and stores stakeholders
- Enhance customer experiences, in collaboration with Client Development / Brand Experience
- Also, develop and support a set of “always on” promotions that can be deployed when a customers’ behavior triggers it
- Coordinate personalized InCircle loyalty promotions with Loyalty Managers
- Partner with Marketing Solutions / E-commerce teams to execute designed promos
- Assess promotional effectiveness / P&L impact in partnership with Customer Analytics and Finance teams
- Support the overall transformation of promotional planning at NMG, including but not limited to:
- Supporting product teams to upgrade digital promo capabilities
- Developing advanced promotions measurement
- Improving processes, inputs, and outputs
- Evolving governance
- Monitor competitive and industry trends to serve as a personalization subject matter expert within the organization
Qualifications
- 5 years’ experience in retail marketing or similar, luxury goods, or customer strategy
- Experience with promotions planning, execution, and measurement
- Strong analytical skills and comfort with using data to make decisions
- Strong project management with the ability to manage, implement and analyze various initiatives in a fast-paced environment
- Proven consensus builder and cross-functional leader
- Customer-first mentality
- Experience with customer data platforms (CDPs)
- BA/BS degree in marketing, merchandising, or similar