Manager of BG Omni Channel
The Opportunity
Darcy Penick, President of Bergdorf Goodman and one of the first leaders in pure-play fashion e-commerce, has built a team of industry pioneers who are bringing their collective expertise and commitment to operational excellence to the world of Bergdorf Goodman. As the destination to discover best in class designers, emerging brands and exclusive products, Bergdorf Goodman provides customers with transformative experiences that embody the definition of modern luxury. Today we continue to evolve demonstrated by our significant growth within the business.
Summary
Neiman Marcus Group (NMG) within the analytics team is looking for a smart, hands on, and driven manager to grow Bergdorf Goodman’s omnichannel analytics capabilities. This role will collaborate closely with the Director, Bergdorf Goodman Omnichannel Analytics, providing technical vision, analytical support, and business support to shape Bergdorf Goodman’s roadmap for the future.
The Manager will assist in delivering best-in-class analytics aimed at understanding the Bergdorf Goodman customers through multiple channels and multiple areas, including both store, website, mobile, app, marketing, merchandising, operations, strategy, growth initiatives, product, and technology.
This is a remote position.
Key Performance Elements/Responsibilities:
- Managing omnichannel customer journey analytics (e.g. web operations, store analytics, performance marketing, mobile app, product for web and app, etc.)
- Optimize the experience both store, online, and mobile and other digital touchpoints
- Partner with Bergdorf Goodman team members to identify and exploit opportunities to drive growth and profit
- Develop deep understanding of Bergdorf Goodman's strategic, competitive, and customer positioning to bring in quantitative data around Bergdorf Goodman's in-store, online, app, and product
- Leverage data and analytics from the omnichannel roadmap that answers key business questions around growth opportunities, marketing resource allocation, and prioritization
- Enhance measurement capabilities and standards as well as build dashboard reporting on omnichannel performance – ranging from store, site, and app performance, marketing, product, etc.
- Work cross-functionally with marketing, merchandising, store operations, finance, and data science teams to co-develop analytic insights that drive omnichannel strategic initiatives and priorities
- Partner with engineering and analytic enablement teams to advance omnichannel data and serve as key thought partner as it relates to data and systems/technology
Minimum Entry Education and Experience:
- 4-year Degree, preferably in a quantitative or technical subject such as in Marketing, Finance, Economics, Statistics, Mathematics, Engineering, or Computer Science
- 4+ years of experience working in omnichannel analytics or other related analytical capacities
- 4+ years of experience using web analytics tools such as Adobe Analytics, Google Analytics, or similar 8+ years of experience working in omnichannel (eComm and Store) analytics or other related analytical capabilities
- Hands on experience using any coding language (SQL, SAS, Python or R) to transform, manipulate and analyze data preferred
- Experience using data visualization tool (Tableau, PowerBI)
- Retail experience preferred
Knowledge/Skills/Abilities:
- Demonstrate strategic thought leadership and ability to improve analytics maturity and drive the adoption of data driven decision across Bergdorf Goodman
- Passion for excellence. High energy, self-motivated, and results oriented
- A strategic and critical thinker that can solve problems though both a shifting and transforming environment by utilizing analytical, innovative, communicative, problem solving, and leadership skills
- Proven record of accomplishment of partnering with business teams to develop business goals grounded in sound data assumptions, assess, and identify risk, explain performance beyond KPIs (Key Performance Indicator), and un-cover the data that helps business teams drive the business
- Ability to effectively prioritize initiatives and collaborate across teams with ability to work under tight timelines and with quick turnarounds as needed
- Demonstrate ability to build strong working relationships with business leads, and key internal and external partners
- High-level business acumen, excellent verbal and written communication skills, and ability to effectively present analytics data to business users
About Bergdorf Goodman
As the house of extraordinary taste for almost 120-years, we are New York’s original icon of style. The legendary window on inventive inspiration, discerning since day one, we define the culture of fashion. We are a community of “creative ingeniuses” cultivating experiences beyond the expected, and nurturing ideas that inspire the joy of discovery. We thrive on bringing exceptional creative talents together. We are unabashedly luxury. And luxury is ours to define. We are Bergdorf Goodman.