Manager, Events

Job Summary:

Responsible for translating the Bergdorf Goodman brand vision into an ongoing  Events strategy for both store and online, ensuring consistency of message aligned with other marketing channels.

Job Duties:

• Collaborate with buying team and internal stakeholders to translate seasonal and strategic merchandising priorities into compelling events calendar  to raise awareness, reinforce the brand vision and drive the business.
• Develop and deliver effective communications and event strategy around key initiatives that may include new products, collections, or brand launches.
• Identify out-of-the-box event opportunities and campaigns reflecting the brand’s leading position in luxury to gain traction among consumers, media, and brand partners.
• Cultivate relationships with long-lead, short-lead, mainstream lifestyle media, trade, and blogs, to secure product placement, news stories, and brand features.
• Draft and develop event toolkits including all relevant assets (e.g., fact sheets, brand messaging, look books, bios and product imagery) for key brand initiatives.
• Collaborate with internal stakeholders across social media, client relations, partnerships, social media, creative, and production to ensure key messages are amplified across all touchpoints.
• Lead all branding events including seasonal press events, special projects, and launch initiatives.
• Develop and manage overall Events budget on an annual basis; provide regular updates.
• Track the overall luxury retail landscape, competitive environment, and consumer trends to ensure BG remains at the forefront of innovation in the category.

Qualifications - External

QUALIFICATIONS

The ideal candidate will demonstrate superior written and verbal communication skills with attention to detail and experience in special events and fashion.

• Minimum 5 years  of Events experience 
• Luxury experience preferred
• Highly engaged in the industry with strong network of contacts and relationships as well as knowledge of current trends in the category
• Highly organized and able to juggle multiple priorities and work in a fast paced environment
• Proactive, creative thinking with a keen ability to execute efficiently; excellent organizational skills needed to stay on track and pursue solutions without constant supervision
• Excellent influencing skills with an ability to gain buy in from multiple stakeholders; ability to collaborate and work cross-functionally required
• Excellent written and verbal communication skills
• Creative, entrepreneurial and results driven
• Positive and team oriented
• Bachelor's degree.

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