Manager, Customer Insight
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Manager of Customer Insight
Neiman Marcus Group
Overview:
Neiman Marcus Group has an immediate opening for a Manager of Customer Insight reporting to the Director of Customer Insight & Web Analytics. This position supports the Analytics team in providing insight into customer behavior to support decision making related to promotions, events, marketing programs and operations across all Neiman Marcus Group brands, divisions and selling channels.
Responsibilities:
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Perform deep dive analysis on customer attribute and online/offline behavior data to produce quality insights, drive business strategies and maximize organizational efficiencies
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Query, manipulate and transform data from multiple sources to produce a comprehensive view of customer behavior across all selling (online/offline) and marketing channels (digital/print)
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Develop analytically sound approaches to answering business questions while demonstrating resourcefulness in obtaining and cleansing data when comprehensive information is not available
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Partner with internal and external stakeholders to ensure that behavioral analytics and insights are embedded in decision making
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Concisely explain insights coming from complex data analyses through effective verbal/written communication and compelling data visualizations
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Design, execute and analyze A/B tests for both online and offline initiatives to better understand impact to both customer behavior and profitability
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Develop and/or implement various types of predictive models and segmentation strategies with a targeted result of increasing revenue and profitability
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Lead and develop a team of 2+ AnalystsRequirements:
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Bachelor’s degree in a quantitative discipline (Statistics, Applied Mathematics, etc) or sufficient on the job use of related skills. Master’s degree is a plus.
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4+ years experience in a Customer Insights, Market Research or Business Analysis role
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Extensive experience analyzing customer attribute and behavioral (transaction, web browsing, marketing channel interaction) data
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Knowledge of SAS and SQL required
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Strong analytical skills that include root cause analysis
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Experience with Tableau, Hadoop, Adobe Analytics and Google Analytics is a plus
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Ability to effectively partner with cross functional teams across all levels of the organization
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Ability to manage multiple projects simultaneously