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Head of Social (Manager)

📁
Advertising/Marketing/Public Relations
💼
Bergdorf Goodman
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Job Summary

An integral part of the Marketing team and business, this position works cross-functionally throughout the organization to support key product, launches, campaigns and initiatives across relevant social platforms. Will contribute to and coordinate the social media strategy for the BG brand, aligning it with business objectives, PR strategy and optimizing activities on multiple platforms, ensuring best practices in our executions.

 

Primary Job Duties

  • Manage day-to-day social media and content updates for Bergdorf Goodman's social and digital properties as needed
    • Develop comprehensive social media campaigns and manage daily content for all platforms, focusing on those that deliver best results and engagements
  • Actively contribute to content strategy - including ideation, production, and distribution of compelling content
    • Content needs may include (but is not limited to) social media, blogs, videos, photography, special editorial projects, etc.
  • Build and increase following across social media channels and blogs
  • Attract and engage with potential customers and contributors on social
  • Analyze performance across all channels to proactively optimize content discovery and maximize engagement on an ongoing basis
  • Manage social analytics to report on performance, sales, channel growth, competitive analysis, etc.
    • Provide feedback and insights to help evolve strategy and inform the team of social activities
  • Work with creative, PR, in-store and digital teams to develop and execute cohesive and comprehensive project plans
  • Create guideline and best practices and work with internal teams to communicate
  • Attend brand and/or industry events as needed
  • Identify emerging trends and technologies to enhance the brand's digital and content strategy and keep the company educated as to best practices in social media
  • Discover and build relationships with influencers 

 

Qualifications

  • Must be actively engage in online and social media
  • Strong understanding of social media platforms (Instagram, Facebook, Twitter, YouTube, Snapchat, etc.) and associated insights/analytics tools
  • Experience with WordPress and Google Analytics is a plus
  • 2-4 years experience in Social Media and/or Digital Marketing
  • Must have excellent communication and writing skills with attention to grammar and detail
  • Must be decisive and confident in ability to make quick decisions in a fast paced environment
  • Ability to take a proactive approach to understanding the digital landscape
  • Must be proficient in Microsoft Word, Excel and PowerPoint

 

 

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Los Angeles and San Francisco Applicants: Neiman Marcus will consider for employment qualified applicants with criminal history as required by applicable law.
We are committed to providing reasonable accommodations during our Talent Acquisition process. If you have a disability and need assistance or an accommodation, please reach out to us at ApplicantSupport@NeimanMarcus.com.
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