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Director of Brand Publishing

📁
Advertising/Marketing/Public Relations
💼
Corporate
Thanks for your interest in the Director of Brand Publishing position. Unfortunately this position has been closed but you can search our 985 open jobs by clicking here.

Director of Brand Publishing 

Brand Partnerships: A dedicated function responsible for driving and elevating our brand partnership programs through strong data driven opportunities and content creation

The Partnership Marketing will be responsible for the development and scaling of a dedicated brand publishing function that establishes NMG as a platform through which brand partners can understand and reach their target customer. This role will work closely with internal channel owners (email, social, site, media), Analytics, Creative, Finance, and Merchant teams to ensure the completion of a multi-phased publishing model which will be used to both drive the Neiman Marcus business and that of hundreds of brand partners’. Once the platform is launched, the Director of Brand Publishing will work with brand marketing and the brand partnerships managers to scale the platform with a variety of brand partners.

Job Responsibilities:

Oversee the implementation of Neiman Marcus’ publishing platform including solidifying the right channel offering, customer and channel valuation, content strategy, and reporting template with various internal stakeholders and external partners

Creation of bespoke brand partner marketing opportunities based on customer data, consumer insights and channel performance.

Develop a sell story for the publishing platform, along with new material to aid in the selling process

Implement the application of partner engagement criteria

Portfolio management - ensure the growth and success of our brand portfolio

Establish criteria (budget, customer targets, channels, objectives, categories) which allow brand partnerships managers to more efficiently develop marketing “campaigns” for our partners

Lead the review and optimization of partner marketing campaigns - the right channel and content mix and customer segmentation alignments

Accurately forecast and track revenue and expenses on a seasonal and annual basis; ensure sales/revenue and expenditure goals are met

Job Requirements:

10 or more years of experience in Digital Publishing with proven track record of success (financial growth, publication/engagement growth, content strategy, sales goals met)

5+ years of experience in leading and growing a team

Strong creative and strategic thinker who has the ability to problem-solve for multiple platforms (digital, mobile, print, social)

Demonstrated understanding of marketing channels and media

Ability to manage multiple simultaneous projects from concept to completion, under tight deadlines

Experience building and/or scaling a publishing platform a big plus

Experience in the retail or consumer goods via a D2C model considered valuable

Deep understanding of business financials and experience managing a P&L is a plus

Socially-savvy and able to form and grow relationships with internal and external partners

Undergraduate degree in Business, Finance, Marketing, or Communications

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Los Angeles and San Francisco Applicants: Neiman Marcus will consider for employment qualified applicants with criminal history as required by applicable law.
We are committed to providing reasonable accommodations during our Talent Acquisition process. If you have a disability and need assistance or an accommodation, please reach out to us at ApplicantSupport@NeimanMarcus.com.
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