Director, Marketing Effectiveness & Intelligence

As a part of the Marketing Strategy and Effectiveness team, this leader will play a pivotal role in helping to drive the overall effectiveness of NMB’s marketing. In partnership with our data analytics team, this role oversee the meaningful application of data to define business opportunities, identify competitive weaknesses, and inform optimizations to the media and creative product. This role is critically responsible for continually asking “why” and never accepting data at face value to draw out key insights to inform in-market shifts and future strategies.

Job Responsibilities & Tasks

• Translate data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources
• Collaborate with marketing partners and strategy teams to understand business and marketing objectives and develop analytics approaches to meet those objectives
• Centralize data from multiple sources into cohesive analyses with clear narratives that tie insights to creative and media strategy
• Partner with media and creative teams to uncover potential drivers in the data and inform the analysis and optimization recommendations
• Present, with the support of the functional specialists, the results of analyses and research projects in a clear and insightful narrative, digestible by a lay person
• Lead understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals
• Lead the creation of various reporting products, including a comprehensive monthly, cross-discipline marketing snapshot
• Evaluate data and research/analytics vendors
• Develop and maintain a learning library for always-on access to test results and key learnings across the business
• Work hand in hand with media partners to develop and test cookieless activation and measurement solutions

Desired Experience

• 10+ years of experience in marketing science, intelligence or effectiveness roles
• 5+ years of experience in leading and growing a team

Preferred Qualifications

• Appreciation of the strategic objectives of the NMG organization; ability to synthesize and apply them to a rapidly evolving Marketing strategy.
• Proven ability to leverage data and deliver actionable insights, guide strategic decisions and directly drive business result.
• Ability to tell a simple and straight story, absent of media jargon
• Strong business acumen – think in terms of media spend as an investment with an expected return measured via ROI, CLV, etc.
• An ability to think and solve problems in non-linear ways, and an ability to craft compelling stories; a natural and persistent inclination to explore, discover, and learn, as well as a fascination with analytics
• Nimbleness to react to market changes and high value opportunities
• The drive to go beyond asking “what?” to ask “why?”; a commitment to digging beneath the surfaces and interrogating information versus accepting it at face value
• A desire to create a collaborative working environment