Digital Customer Activation Manager
Overview:
The Digital Customer Activation Manager will be a key member of the Neiman Marcus Customer Journey Team. The candidate will be responsible helping lead the overall Digital Customer Activation strategy and processes. They will help to deliver information, insight, and recommendations on monitoring, measuring, and optimizing the strategies. In addition to producing regular reporting and analysis, the expectation is to go beyond traditional web analytics reporting and provide and prioritize actionable insights and initiate change to improve the business.
This role requires excellent communication skills, high attention to detail, analytical skills, excellent time management, the ability to problem solve & multitask, along with strong interpersonal skills to effectively collaborate with stakeholders. A successful Digital Customer Activation Manager will be a strong leader, outside the box thinker, proactive, highly analytical and data driven and strong knowledge of various online marketing principles and KPIs. The candidate should be comfortable working in a fast-paced, demanding and exciting environment.
The Digital Customer Activation Manager will lead a team and collaborate with several cross functional teams. Works closely with the Digital Customer Activation Director and Analytics Teams.
Key Responsibilities
• Partners with Director to set Customer Journey Strategies and prioritizes opportunities
• Responsible for analyzing and reporting on Customer Journey strategies and projects
• Effectively leads team in ad-hoc report and analysis requests
• Responsible for performing deep dive analysis into various business opportunities
• Tracks & Analyze & report on strategies set in place
• Works with cross functional teams on data opportunities
• Self-starter and eager to pull data from various systems and compile into presentable/actionable information
• Builds & Presents weekly, monthly & quarterly reporting
Qualifications
• Bachelor’s degree.
• 2+ years of experience working in a Retail eCommerce environment focused on web analytics
• 2+ years of experience using web analytics tools such as Omniture, Google Analytics, Tableau or similar (Omniture preferred)
• 2+ years in managing & leading a team
• Strong analytical skills with hands-on experience using data analytics tools. Adobe Analytics & Tableau experience a must. Advanced Excel and Microsoft Office skills required.
• Excellent communication skills – interpersonal, verbal and written.
• Strong commitment to timelines, accuracy, organization and professionalism.
• Thrives in a fast-paced and cross functional environment with a company first mindset.
• Proactive, self-motivated, passionate and accountable. A self-starter approach with an eagerness to consistently meet and exceed objectives and take on more responsibility.