Brand Content & Digital Marketing Manager
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Job Summary
The Brand Content & Digital Marketing Manager will facilitate and support development of the content and editorial calendar for the Neiman Marcus brand. Their primary goal is to support a customer-first view in maximizing the Neiman’s digital storytelling opportunities. This will include focusing on key content strategies with necessary editorial and brand content as well as being responsible for website homepage editorial planning and support execution. This position will work closely with the creative, web directors, site producers, advertising, social, and merchandising teams to curate and deliver unique and engaging personalized, relevant content experiences. This position will report into the Integrated Marketing Manager over all of brand content & editorial strategy, who is focused on planning a comprehensive view of all seasonal brand activity and identifying the key channels and messages for our savvy consumer.
Job Duties
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Support manager in crafting content strategies and experiences that engage Neiman Marcus consumers throughout our omni channel ecosystem. This includes supporting their manager collaborating cross functionally to determine annual content strategy and plan based on core marketing and commercial/merchandising objectives, trends, themes and key audience needs.
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Assist in building unified Neiman’s brand strategies for innovation and multi-category initiatives and collaborate cross functionally to execute.
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Drive quarterly content development process with cross functional teams
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Utilize business objectives and customer data to identify content opportunities and initiatives that extend into various digital channel executions for online editorial stories, home page content, emails, etc.
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Collaborate on key homepage iterative test and learn agenda and drive process to identify opportunities and scale learnings
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Work with brand partnership team to share evolved opportunities for brands across our digital network
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Create ongoing analysis around reach, engagement, demand - documenting successes and misses and providing executive level reporting
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Provide agile and “just in time” support during the iterative content creation process
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Perform other duties, as neededJob Requirements
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3+ years experience in ecommerce/web marketing
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Ability to effectively build relationships and high level management of internal and external stakeholders; experience managing complex, strategic, and collaborative relationships
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Display a strong marketing sense, with proven ability to deliver high-quality, engaging and impactful content marketing strategy and assets that drive business outcomes
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Experience working cross-functionally, especially across marketing disciplines, merchandising and creative teams
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Broad understanding of SEO and digital media, social channels and content, and familiarity with graphics, illustration, video, blog and website production, vendors and tools
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Demonstrated record of successfully executing high-quality projects with independence and confidence
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Ability to multi-task, prioritize multiple deadlines, and coordinate support across multiple departments
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Exceptional communication, prioritization, and time management skills
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Highly organized work style with a rigorous attention to detail and strong analytical ability
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Bachelors degree in Marketing or related field