Analyst, Performance Marketing- BG
This role will support the Neiman Marcus eCommerce Team, partnering on inventory ownership plans by category connected to site behavior, customer, and external/competitive data sources. The position is a hands-on practitioner role as the Subject Matter Expert on web analytics and will own the most complex and challenging analytics efforts.
In addition, the Sr Analyst will actively partner across internal groups and business stakeholders on projects and uses analytics insights to deliver improved outcomes that help create an industry leading site experience. The role will report into the Manager, Site Analytics.
Key Performance Elements/Responsibilities:
- Perform actionable diagnostic analysis on category and site merchandising performance to produce quality insights, drive business strategies and maximize organizational efficiencies
- Be the Subject Matter Expert, both technically and functionally, on web analytics and perform the most complex and challenging analytics efforts. Query, manipulate and transform data from multiple sources to produce a comprehensive view of customer behavior across all selling (online/offline) and marketing channels (digital/print)
- Develop analytically sound approaches to answering business questions while demonstrating resourcefulness in obtaining and cleansing data when comprehensive information is not available
- Lead the effort to improve overall analytics effectiveness including advanced segmentation and personalization for use on the site as well as in executive dashboards, alternative key performance metrics, funnel analysis, and function specific reports. Ensure that the analysis includes actionable insights that are appropriately calibrated and communicated to different levels and groups with the organization.
- Establish strong relationships with business stakeholders and executives and become a trusted advisor for analytics, business insights, site changes, and new initiatives and opportunities. Deliver regular and effective updates to senior executives (VP/SVP/C level).
- Partner with other analytical teams, IT, and vendors to leverage various data sources in our new Enterprise Data Warehouse and deliver solutions that provide deep insights into customer behavior across the channels and touch points through which customers interact with Neiman Marcus.
- Manage multiple initiatives, work streams, and priorities and ensure the team has clear direction in a constantly evolving environment. Also manage expectations across brands and departments.
- Participate in industry forums and leverage vendor relationships to bring leading industry knowledge and best practices in web analytics to Neiman Marcus.
Requirements:
Minimum Entry Education and Experience:
- 4-year Degree, preferably in a quantitative or technical subject such as in Marketing, Finance, Economics, Mathematics, Engineering, or Computer Science
- 2+ years of experience working in web analytics using Adobe Analytics or in a highly analytics area.
- Experience using any coding language (SQL, SAS, Python or R) to transform, manipulate and analyze data preferred
- Experience using data visualization tool (Tableau, PowerBI)
- Passion for excellence. High energy, self-motivated, and results oriented
- Demonstrated strategic thinker and ability to bring innovation and leadership.
Knowledge/Skills/Abilities:
- Strong organizational skills to manage multiple work requests and projects.
- Ability to effectively prioritize initiatives and collaborate across teams with ability to work under tight timelines and with quick turnarounds as needed.
- Demonstrated ability to build strong working relationships with Senior Executives, business leads, and key internal and external partners.
- High level of business acumen. Retail industry knowledge a strong plus.
- Excellent verbal and written communication skills. Ability to effectively present analytics data to Senior Executives and business users.