Senior Manager, CRM Technical Operations
Who we are looking for
- 8+ years of experience in data analytics and operations with a preferred focus on CRM & Marketing
- Advanced understanding of Postgres & Teradata SQL
- Expert in coding standards and implementation using platforms such as GitHub
- Domain expertise in understanding and navigating relational & Big Data environments
- Experience with Snowflake, AWS, etc.
- Familiarity with Customer Data Platform capabilities and use cases
- Experience deriving action-oriented insights tied to channel KPIs including email (promotional/transactional/triggered), web and mobile
- Experience delivering programmatic customer experiences via customer touch points ranging from triggered communication to site experiences via rule-based governance
- Experience developing and delivering test & learn roadmaps tied to customer engagement capabilities
- Deep hands-on experience developing end user reporting and data visualization using tools like Tableau and Power BI
- Experience with and understanding of various customer segmentation techniques and interpretation
- Experience with CRM function in retail including customer journey coordination and audience touch point management
- Understanding of OKR/KPI development in support of project prioritization and reporting results
- Familiarity with enterprise MarTech stacks including ESP platforms (Epsilon, Salesforce Marketing Cloud, etc)
- Strong leadership track record supporting teams with technical skill sets
- Deep understanding of CRM operations across marketing, site and in-store experience delivery
- Experience working with Product prioritization working models and best practices for delivering work via cross functional teams including analytics and engineering
- Familiarity with Atlassian suite of products including Jira and Confluence
- A passion for standards, process and documentation is a must