Promotions Manager, Bergdorf Goodman Online

Promotions Manager

Strong communication and organization:

• Support all BGO marketing teams needing to stay in the loop with promotions
• Ensure teams are aware if promos change
• Keep organized document of what’s coming up weekly, lead the weekly promo calls and ensure all teams are clear
• Ensure teams also have the latest promo calendar

Project management and execution of public, private and segmented promotions:

• Meticulously track promo details and exclusions for each offer and audience segment. Ensure that the appropriate disclaimers are used in every offer communication.
• Ensure weekly alignment on all BGO promos during promotion meetings
• Ensure teams are aligned on overall message, timing, disclaimer
• Communicate/Highlight specific designers’ part of promos
• Support Customer Strategy and CRM team to setup segmented promotions

Reporting and analysis of promotions and hard marks:

• Create reports to measure promo performance vs prior years, at the channel level
• Consolidated reporting for VP analysis
• Standardize hard mark and promotion reporting- before each price break, provide cross functional teams:
  • Brand, style count, oh u, oh $
  • Important event highlights- inclusions/changes
• Track redemption of promo codes for each campaign. Monitor redemption while offer is live and flag any abnormal redemption activity.
• Weekly Web Category Report for Sale silo- understand traffic, conversion metrics driving performance

Forecasting

• Understand promotion changes and communicate forecast or plan risks

Merchandising

• Decide site support/creative requests for each event
• Manage New to Sale section
• Merchandise Promotion drives to align with BGO brand