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Director, PR & Events

Advertising/Marketing/Public Relations
Bergdorf Goodman
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Job Summary:
Responsible for translating the Bergdorf Goodman brand vision into an ongoing Public Relations and Events strategy for both store and online, ensuring consistency of message aligned with other marketing channels.
Job Duties:
  • Collaborate with buying team and internal stakeholders to translate seasonal and strategic merchandising priorities into compelling events calendar and PR plan to raise awareness, reinforce the brand vision and drive the business.
  • Develop and deliver an effective communications and event strategy around key initiatives that may include new products, collections, or brand launches.
  • Identify out-of-the-box PR opportunities and campaigns reflecting the brand’s leading position in luxury to gain traction among consumers, media, and brand partners.
  • Cultivate relationships with long-lead, short-lead, mainstream lifestyle media, trade, and blogs, to secure product placement, news stories, and brand features.
  • Draft and develop PR toolkits including all relevant assets (e.g., fact sheets, brand messaging, look books, bios and product imagery) for key brand initiatives.
  • Manage and respond to media inquiries; draft and edit press releases and statements on behalf of company spokespeople.
  • Collaborate with internal stakeholders across social media, client relations, partnerships, social media, creative, and production to ensure key messages are amplified across all touchpoints.
  • Lead all branding events including seasonal press events, special projects, and launch initiatives.
  • Develop and manage overall PR & Events budget on an annual basis; provide regular updates.
  • Track the overall luxury retail landscape, competitive environment, and consumer trends to ensure BG remains at the forefront of innovation in the category.
The ideal candidate will demonstrate superior written and verbal communication skills with attention to detail and experience in Public Relations, special events and fashion.
  • Minimum 8 years Public Relations and Events experience with PR Agency experience a must
  • Luxury experience preferred
  • Highly engaged in the industry with strong network of contacts and relationships as well as knowledge of current trends in the category
  • Highly organized and able to juggle multiple priorities and work in a fast paced environment
  • Proactive, creative thinking with a keen ability to execute efficiently; excellent organizational skills needed to stay on track and pursue solutions without constant supervision
  • Excellent influencing skills with an ability to gain buy in from multiple stakeholders; ability to collaborate and work cross-functionally required
  • Excellent written and verbal communication skills
  • Creative, entrepreneurial and results driven
  • Positive and team oriented
  • Bachelor's degree.

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