Director of Brand Partnerships, Bergdorf Goodman Corporate
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The Director, Brand Partnerships oversees advertising and marketing co-op programs across all categories for our brand partners. This includes developing and executing Bergdorf Goodman’s magazine, mailers, print ads, digital co-op, and paid media. The Director works across multiple teams within the organization, such as buying, creative, marketing and finance as well as with external media partners. This position also works closely with brand partners and senior leaders on key marketing initiatives and is critical in driving brand relationships and advertising revenue for Bergdorf Goodman.
The successful candidate will be detail-oriented, have the ability to work in a fast-paced environment and possess strong communication skills.
JOB DUTIES
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Set brand partner co-op goals for the major BG marketing vehicles.
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Work with VP Marketing to plan, budget and forecast co-op revenue.
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Oversee all aspects of brand partner funded programs from inception to execution, such as creating proposals and co-op packages, confirming co-op, writing creative briefs, reviewing creative assets and recapping campaign performance.
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Leverage sales, paid media, site, and email reports to determine success of programs, and make changes accordingly.
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Create Bergdorf Goodman’s omni-channel marketing strategies for key initiatives.
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Be the lead point person with brand partners for all paid marketing activities.
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Work closely with Finance to plan and reconcile budgets and revenues.
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Create action plans to achieve aggressive ad sales & co-op goals
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Regularly meet and pitch BG marketing programs and initiatives to brand partners.
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Drive the creation of media kits and other selling support materials for buyers.
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Manage a team of 4 including media manager, assistant manager, coordinator and asst. manager, marketing operations.
QUALIFICATIONS
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6-7 years in media sales with a luxury brand or digital media company as strong digital media understanding is critical.
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Management experience.
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Analytical skills (understand key metrics and develop action plans using that data).
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Detail oriented, strong organizational and project management skills.
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Ability to multi-task in a fast-paced environment.
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Strong interpersonal and verbal/written communication and presentation skills.
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Innovative & collaborative problem solver.
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Solutions-oriented with a drive for results.